“Being an affiliate marketer is very cost-effective. You don’t have to put much money in an affiliate program to gain a lot.” – Russell Brunson
Pat Flynn, John Crestani, and Siddharth Rajsekar who are now the biggest influencers and coaches on the Internet started with Affiliate Marketing. In fact, 90-95% of the Internet success stories have started with Affiliate Marketing.
If you are new and do not know what Affiliate Marketing is, I will tell you in the simplest of words – “Affiliate Marketing is the process of promoting someone else’s product(s) and making commissions if you generate sales.”
Affiliate Marketing has been in the world since 1989 and it continues to grow at a rapid pace. This expanding industry generates over $12 billion each year and 1 in every 6 e-commerce sales is through Affiliate Marketing.
According to Truelist, today, 81% of the brands and 94% of the publishers use Affiliate Marketing to run their business.
If the above stats impressed you and your mind is starting to think of Affiliate Marketing as a viable career option, I would like to share the top 6 advantages of being an Affiliate Marketer. Please read on to find out the 6 reasons why Affiliate Marketing could be an exciting business idea.
(1) You Do Not Need to Create Your Own Product
- As I shared in the introduction above, “Affiliate Marketing is the process of promoting someone else’s product(s) and making commissions if you generate sales.”
- This implies that you need not create your own product which saves a lot of time, effort, and cost. The product is already available in the market and you simply promote it to your audience.
- Affiliate Marketing saves you a lot of cost and you can earn a fat commission on a few products (up to 90% for digital products)
(2) No Need of Inventory to Store Products
- As an Affiliate Marketer, you can promote both the type of products – digital and physical. Digital products include software, e-books, online courses, and so on, whereas physical products include books, shoes, t-shirts, mobile phones, etc.
- Since your work as an Affiliate Marketer is to promote products created by someone else, you need not store them anywhere. The product creator/owner/vendor looks after inventory and shipment. You simply promote the product(s) and if people buy from your link, the shipment and delivery are looked after by the vendor.
- Amazon pays anywhere between $0.48 and $2.40 per cubic foot monthly. So, if you are an Affiliate Marketer, you save this amount on inventory making Affiliate Marketing a cost-effective model.
(3) No Need to Write Sales Copy
- If you promote digital products, vendors will provide you with the necessary marketing materials – sales copy, email swipes, banner ads, ad copies, audience demographics data, and so on.
- This will save your copywriting effort, time to brainstorm ideas, marketing cost, and so on. Everything is given by vendors and you can use the data to start promoting the product(s) right away.
(4) Little to Zero Initial Investment
- If you set up an offline business, you would need to invest a huge amount. You would need to buy or rent a place, then pay for the products, inventory, storage, shipment, and so on.
- On the other hand, to promote a product, you need to generate an affiliate link. Platforms like ClickBank, DigiStore24, etc let you register and generate affiliate links right away.
- After getting your affiliate link, you can start promoting for free on social media – Facebook, Instagram, Instant Messaging apps – WhatsApp, Telegram, Viber, emails, and so on.
- All the above platforms require zero investment. However, your audience is limited and your links will only reach the people in your social media contacts, WhatsApp contacts, and email contacts.
- Secondly, you could invest a small amount and run ads on Google and/or Facebook to reach a wider audience.
(5) You Can Reach People Globally
- Suppose you have a shoe shop in Aurangabad (a city in the western part of India). No matter how hard you work, your audience/target market is the population of Aurangabad. You can only sell to the people of that particular city and your reach is limited.
- On the other hand, when you promote products, you can reach anyone situated anywhere. For example, if you promote shoes (from Amazon), your target audience can be anyone anywhere in the world. Similarly, if you promote an online course, you can promote it to anyone who is suitable for it.
(6) Unlimited Income Potential
- As an Affiliate Marketer, you are not limited to only 1 product. You can promote as many products as you want and you could earn from each and every one of them. I started Affiliate Marketing in 2018 and until now I have promoted a variety of products – e-books, software, online course, hosting, etc. and made considerable income.
- A lot of the digital products can help you make commissions up to 90%! So, if you love 10 products, no one will stop you from promoting all of them.
- Through Affiliate Marketing, you could have multiple streams of income.
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Conclusion
If you are new and do not know what Affiliate Marketing is, I will tell you in the simplest of words – “Affiliate Marketing is the process of promoting someone else’s product(s) and making commissions if you generate sales.”
Affiliate Marketing has been in the world since 1989 and it continues to grow at a rapid pace. This expanding industry generates over $12 billion each year and 1 in every 6 e-commerce sales is through Affiliate Marketing.
Below are the top 6 advantages of being an Affiliate Marketer:
- You Do Not Need to Create Your Own Product: “Affiliate Marketing is the process of promoting someone else’s product(s) and making commissions if you generate sales.” This implies that you need not create your own product which saves a lot of time, effort, and cost. The product is already available in the market and you simply promote it to your audience.
- No Need of Inventory to Store Products: Your work as an Affiliate Marketer is to promote products created by someone else, you need not store them anywhere. The product creator/owner/vendor looks after inventory and shipment. You simply promote the product(s) and if people buy from your link, the shipment and delivery are looked after by the vendor.
- No Need to Write Sales Copy: If you promote digital products, vendors will provide you with the necessary marketing materials – sales copy, email swipes, banner ads, ad copies, audience demographics data, and so on. This will save your copywriting effort, time to brainstorm ideas, marketing cost, and so on. Everything is given by vendors and you can use the data to start promoting the product(s) right away.
- Little to Zero Initial Investment: If you set up an offline business, you would need to invest a huge amount. You would need to buy or rent a place, then pay for the products, inventory, storage, shipment, and so on. On the other hand, to promote a product, you need to generate an affiliate link. Platforms like ClickBank, DigiStore24, etc let you register and generate affiliate links right away. After getting your affiliate link, you can start promoting for free on social media – Facebook, Instagram, Instant Messaging apps – WhatsApp, Telegram, Viber, emails, and so on.
- You Can Reach People Globally: Suppose you have a shoe shop in Aurangabad. No matter how hard you work, your audience/target market is the population of Aurangabad. You can only sell to the people of that particular city and your reach is limited. On the other hand, when you promote products, you can reach anyone situated anywhere.
- Unlimited Income Potential: As an Affiliate Marketer, you are not limited to only 1 product. You can promote as many products as you want and you could earn from each and every one of them.
