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Affiliate Marketing is a multi-billion dollar industry. Experts believe that the Affiliate Marketing industry will grow at a Compound Annual Growth Rate of 10% per year.

This indicates one thing: Affiliate Marketing is a lucrative and ever-growing business!

To add the cherry on the cake, hundreds of affiliate programs offer exciting products with attractive commissions.

With hundreds of glamorous programs existing in the market, it becomes a back-breaking task to choose an affiliate program.

So, to help you out, I will share the top 17 affiliate programs in India.

What Is Affiliate Marketing?

Before I share the popular affiliate programs in India, I’d like to tell you what Affiliate Marketing is.

In simple words, Affiliate Marketing is the process of promoting other people’s products or products that are already there in the market through your unique affiliate link. And, if you make sales (through your unique affiliate link), you will make a commission.

Let me give you an example of how Affiliate Marketing works so you will understand the business model.

Suppose, you are an affiliate and promote a laptop. The cost of the laptop is, let’s say, ₹1,00,000. (Yes! Yes! I Indirectly mean MacBook.)

The commission rate – decided and specified by the seller/vendor – for each sale is, suppose, 5%.

Now, you grab your unique affiliate link and promote it to your audience.

Let’s say, 3 people buy the product, the laptop, through your unique affiliate link.

Now, let’s do some calculations:

The cost of the product is ₹1,00,000.

The commission rate is 5%.

So, for each sale, you will make a commission of:

5% of ₹1,00,000

= ₹5,000

Since you made 3 sales, you made a total commission of:

3 x ₹5,000

= ₹15,000

Suppose, you had generated 7 sales. How much will be your total commission in that case? Let me know in the comments box below.

So, that was a bit about Affiliate Marketing and how it works.

If you’d like to learn how you can start and establish your Affiliate Marketing business, click the below button and join my community!

Now that you know what Affiliate Marketing is, let me share the top 17 affiliate programs in 2023.

17 Most Popular Affiliate Programs In India

(1) Amazon Associates

Amazon Associates is the world’s first affiliate program to be open to the general public. It allows website owners, bloggers, and content creators to earn commissions by promoting Amazon products on their platforms.

As an Amazon Associate, you can create unique affiliate links for products listed on Amazon’s website.

The Amazon Associates program provides you with a variety of advertising tools and resources to help you promote Amazon products effectively. These include banners, widgets, text links, and product showcases that you can incorporate into your website or blog.

You can choose from millions of products available on Amazon, spanning numerous categories such as electronics, books, fashion, home decor, and more.

The commission rates typically range from 1% to 10% of the total purchase value, depending on the category.

To become an Amazon Associate, you can watch this video:

Company Profile:

Establishment Year1994
Founder(s)Jeff Bezos
Sign Up Link
Signing AmountNone
Cookie Duration24 hours
Minimum Payment Threshold₹2,500
Commission Rate1% to 10%

(2) CJ Affiliate

CJ Affiliate or Commission Junction was founded by Lex Sisney and Per Pettersen in Santa Barbara, California in 1998.

It is the world’s largest affiliate platform and has the most established Affiliate Marketing ecosystem.

CJ Affiliate has over 167,000 publishers or affiliates promoting their products to a worldwide audience.

CJ Affiliate is the world’s 2nd biggest affiliate platform after Amazon Associates.

In India, it is the 6th most popular affiliate platform.

CJ Affiliate is trusted by over 3,800 brands globally, including:

  • CNN
  • Barnes & Noble
  • Blue Apron
  • Overstock
  • Office Depot
  • Intuit Turbotax
  • BuzzFeed

Talking about numbers, with CJ Affiliate you can expect huge results:

  • Affiliates of CJ drive more than 1 billion global visitors to their platforms every month.
  • CJ Affiliates generate more than 157 million online and offline transactions.
  • Affiliate Marketers generate more than $16 billion annually.

If you want to create an account on CJ Affiliate, you can watch the below video:

Company Profile:

Establishment Year1998
Founder(s)Lex Sisney
Per Pettersen
Sign Up Link
Signing AmountNone
Cookie DurationVariable (Decided by the advertisers)
Minimum Payment Threshold$50 to $100
Commission RateVariable (Decided by the advertisers)

(3) Awin

Awin, formerly known as Affiliate Window, is one of the leading Affiliate Marketing networks worldwide.

As an Affiliate Marketing network, Awin offers a wide range of affiliate programs from various industries and sectors.

You can join Awin and apply to promote the affiliate programs of your choice. Once approved, you gain access to a network of advertisers and their products or services.

Awin provides unique affiliate links and creative assets to help you promote the advertisers’ products or services on your websites, blogs, social media channels, or other marketing platforms.

Awin offers robust tracking and reporting tools that allow you to monitor your performance, and track clicks, conversions, and earnings.

One notable aspect of Awin is its international presence. It operates in multiple countries and supports Affiliate Marketing programs across various regions.

This means you access a wide range of advertisers and expand your earning potential.

Company Profile:

Establishment Year2000
Founder(s)Kevin Brown
Adam Ross
Sign Up Link
Signing Amount₹380 (Refunded once you are approved)
Cookie DurationVariable (Decided by the advertisers)
Minimum Payment Threshold₹1,500
Commission RateVariable (Decided by the advertisers)

(4) ClickBank

ClickBank is one of India’s most popular affiliate platforms. It is a great choice for you if you promote digital products.

Many of ClickBank’s merchants or advertisers offer eBooks, online courses, or membership sites.

ClickBank provides specialised deals and products that are not found anywhere else.

Company Profile:

Establishment Year1998
Founder(s)Tim Barber
Eileen Barber
Sign Up Link
Signing AmountNone
Cookie Duration60 days
Minimum Payment Threshold$10
Commission Rate1% to 75% (or even more)

(5) Flipkart Affiliate

Flipkart Affiliate is an Affiliate Marketing program offered by Flipkart, which is one of India’s leading e-commerce companies.

The program allows you to earn a commission by promoting products available on Flipkart’s platform and driving sales through their referral links.

Through the Flipkart Affiliate program, you can choose from a wide range of products across various categories such as electronics, fashion, home appliances, books, and more.

The commission rates may vary depending on the product category and the specific promotions running at any given time.

Flipkart Affiliate provides affiliates with reporting and tracking tools to monitor their performance and track sales and earnings.

Company Profile:

Establishment DateOctober 5, 2007
Founder(s)Sachin Bansal
Binny Bansal
Sign Up Link
Signing AmountNone
Cookie Duration24 hours
Minimum Payment Threshold₹25,500
Commission Rate6% to 20%

(6) vCommission

vCommission is one of the leading affiliate networks in India. It is trusted by more than 18,000 affiliates.

vCommission offers a wide range of affiliate programs across various categories such as e-commerce, finance, travel, health, and more.

You can choose from a selection of offers and promotional materials provided by advertisers and earn commissions based on the actions or sales generated through their affiliate links.

vCommission provides tracking and reporting tools, as well as timely payments to you. The network has gained popularity among Affiliate Marketers in India and has a strong presence in the Indian Affiliate Marketing industry.

vCommission lets Affiliate Marketers earn through several methods, such as:

  • Lead generation (Pay Per Lead)
  • Sales
  • App installs

Company Profile:

Establishment Year2008
Founder(s)Parul Bhargava
Tarang Bhargava
Sign Up Link
Signing AmountNone
Cookie DurationVariable
Minimum Payment Threshold₹5,000
Commission Rate2% for companies with valid PAN card
1% for individuals with valid PAN card

(7) eBay Affiliate

eBay’s affiliate program in India stands out as one of the most lucrative options available. With an average commission rate ranging from 50% to 70%, it offers generous compensation.

The most significant advantage of this program is its simplicity and cost-free nature. You can earn up to a 12% commission for each sale by simply subscribing and sharing your affiliate links.

All you need to do is discover appealing products, share them, and start earning. The program has been in existence for one year, and its toolkit includes ad groups, APIs, and Postbacks/Pixels to support your promotional efforts.

Company Profile:

Establishment DateSeptember 3, 1995
Founder(s)Pierre Omidyar
Jeff Skoll
Sign Up Link
Signing AmountNone
Cookie Duration24 hours
Minimum Payment Threshold$10
Commission Rate10% to 70%

(8) Admitad Affiliate

Admitad Affiliate is a platform for advertisers to promote their products or services through Affiliate Marketing and for you to monetise their online traffic by promoting those products or services.

Admitad Affiliate offers a wide range of affiliate programs across various industries and provides tools and resources to help you optimize your campaigns and maximize your earnings.

It operates on a pay-for-performance model, where publishers earn a commission for each successful referral or sale they generate for the advertisers.

Admitad Affiliate was founded in India in 2015 and since then it has added more than 12,000 affiliates and over 500 brands, including Flipkart, Ajio, Croma, boAt, Myntra, Samsung, etc.

Company Profile:

Establishment Year2009
Founder(s)Alexander Bachmann
Sign Up Link
Signing AmountNone

(9) ResellerClub

ResellerClub is a web hosting and domain registration company based in India. It provides a wide range of services related to web hosting, domain names, email hosting, website security, and other online presence solutions.

ResellerClub primarily caters to web professionals, developers, and small to medium-sized businesses who require hosting and domain services for their websites.

They offer various hosting plans and domain registration options, allowing individuals and businesses to establish and manage their online presence effectively.

Company Profile:

Establishment Year1998
Founder(s)Bhavin Turakhia
Sign Up Link
Signing AmountNone
Cookie Duration60 days
Minimum Payment Threshold₹50
Commission₹2,000 to ₹5,000

(10) GoDaddy Affiliate

GoDaddy is a popular platform in India that offers domains and web hosting plans. They also have an affiliate program where you can earn money by promoting their products.

The program allows you to earn commissions ranging from 15% to 100% on each sale made through your referral links.

You can sign up for free and join the program through affiliate networks like Commission Junction or Zanox.

Once you become an affiliate, you’ll have access to helpful tools for growing your online business.

Company Profile:

Establishment Year1997
Founder(s)Bob Parsons
Sign Up Link
Signing AmountNone
Cookie Duration45 days
Minimum Payment Threshold$50 to $100
Commission Rate10% to 15%

(11) Share-A-Sale

ShareASale is an Affiliate Marketing network that provides a platform for merchants to offer their products or services to potential affiliates who can promote them and earn a commission for each referred sale or action.

ShareASale offers a wide range of affiliate programs across various industries, allowing affiliates to choose the ones that align with their interests and target audience.

The network provides tracking, reporting, and payment tools to facilitate the affiliate marketing process for both merchants and affiliates.

Signing up for the ShareASale affiliate program is a little complicated as compared to other affiliate programs. All you need is a little technical know-how.

Company Profile:

Establishment Year2000
Founder(s)Brian Littleton
Sign Up Link
Signing AmountNone
Cookie Duration365 days
Minimum Payment Threshold$50
Commission Rate20%

(12) Cuelinks

Cuelinks is a great platform for people who use WordPress and want to make money through Affiliate Marketing.

They have a free plugin specifically designed for WordPress that makes it easier to do Affiliate Marketing.

With this plugin, you can automatically add affiliate links to specific keywords in your content without any hassle.

It’s a convenient way to earn commissions from your WordPress website or blog.

It also provides tools and analytics to track performance and optimize affiliate marketing efforts.

Cuelinks makes it easy for you to earn money by linking your articles to Amazon product pages.

All you have to do is write an article with specific keywords, and Cuelinks will automatically add your affiliate link to the corresponding Amazon product page.

This means that whenever someone buys that product through your link, you’ll earn a commission.

It’s a simple and effective way to monetize your articles and increase your earnings.

Company Profile:

Establishment Year2010
Founder(s)Mehul Jobanputra
Sign Up Link
Signing AmountNone
Cookie Duration7 days
Minimum Payment Threshold₹500
Commission Rate1% to 10%

(13) EarnKaro

EarnKaro is an Affiliate Marketing platform in India that offers a simple and user-friendly interface where affiliates can find and share deals from various online stores with their audience.

EarnKaro will help you make additional income whether you are a student, homemaker, or employee.

According to EarnKaro affiliates, your monthly commissions can cross ̌₹50,000.

To make commissions from EarnKaro, you simply need to share deals from Flipkart, Myntra, Ajio, etc. with your audience.

When your audience, friends, or relatives buy from your link, you will earn a commission.

Company Profile:

Establishment DateJuly 2019
Founder(s)Swati Bhargava
Rohan Bhargava
Sign Up Link
Signing AmountNone
Cookie DurationNot specified
Minimum Payment Threshold₹10
Commission Rate10%

(14) BigRock Affiliate

BigRock is a web hosting and domain registration company that offers an affiliate program.

Apart from being India’s most popular domain registration and web hosting company, BigRock offers digital certificate services.

The BigRock affiliate program allows you to earn commissions by promoting their products and referring customers to their website.

Company Profile:

Establishment Year2009
Founder(s)Bhavin Turakhia
Sign Up Link
Signing AmountNone
Cookie Duration60 days
Minimum Payment Threshold₹3,200
Commission Rate8% to 50% (Up to ₹10,000)

(15) Shopify Affiliate

Shopify Affiliate is a program offered by Shopify. You can sell digital products, event tickets, gift cards, memberships, services, consultations, experiences, classes, lessons, and workshops.

Shopify is famous for offering its customers unique opportunities, building their brand, and allowing them to earn substantial commissions through its affiliate program.

You can become a Shopify affiliate without paying any fees to join. Once you become an affiliate, you can help other businesses increase their sales and earn commissions for referring customers to Shopify.

Company Profile:

Establishment Year2006
Founder(s)Tobias Lütke
Daniel Weinand
Scott Lake
Sign Up Link
Signing AmountNone
Cookie Duration30 days
Minimum Payment Threshold$10
Commission RateVariable

(16) Rakuten Advertising

Rakuten Advertising, formerly known as LinkShare, is a global Affiliate Marketing that enables businesses to reach a wider audience and drive more sales through affiliate partnerships.

Rakuten Advertising provides a range of tools and resources to facilitate Affiliate Marketing campaigns, including tracking and reporting systems, commission management, and promotional materials.

It serves as a bridge between advertisers seeking to expand their reach and affiliates looking to monetize their online presence through commissions.

Company Profile:

Establishment Year1996
Founder(s)Stephen Messer
Heidi Messer
Sign Up Link
Signing AmountNone
Cookie DurationVariable (Decided by the advertisers)
Minimum Payment Threshold$50
Commission RateVariable (Decided by the advertisers)

(17) Pabbly

Pabbly is an online software company that offers a suite of business tools and services to help entrepreneurs and businesses manage their operations more efficiently.

Their product lineup includes Pabbly Subscription Billing, Pabbly Connect, Pabbly Email Marketing, and Pabbly Form Builder.

These tools are designed to streamline various aspects of business operations such as subscription billing, marketing automation, email campaigns, and form building.

Pabbly aims to provide affordable and user-friendly solutions to simplify business processes and enhance productivity.

Company Profile:

Establishment Year2011
Founder(s)Neeraj Agarwal
Pankaj Agarwal
Sign Up Link
Signing AmountNone
Cookie Duration365 days
Minimum Payment Threshold$50
Commission Rate30%

More Affiliate Programs

If you’d like to find out more affiliate programs, you can click this link.

Frequently Asked Questions

Q. 1. How to choose the best platform for Affiliate Marketing?

Ans: To make a wise choice for the best Affiliate Marketing platform, it is important to put yourself in your audience’s shoes.

Consider selecting a platform that aligns with your niche and appeals to your target audience.

Additionally, thoroughly assess the commission rates and the quality of products offered on each platform.

Q. 2. Which is the best niche for Affiliate Marketing?

Ans: As per this post, the 5 most popular niches for Affiliate Marketing are:

  1. Health
  2. Wealth
  3. Relationship
  4. Technology
  5. Personal Finance
Q. 3. How to promote affiliate links?

Ans: This post says, you can promote your affiliate links via social media, email marketing, and paid ads.


So, those were the top 17 affiliate programs in India in 2023. Whatever program you choose, please ensure that it is a blend of what you love and decent pay.

Do not choose a program for higher commissions. Choose one that you love.

After choosing an affiliate program, the next step is to create content.

If you’d like to learn to create content that converts, you’d love the below video:

Now, I am curious to know which is your favourite affiliate program.

Is it Amazon Associates?


Is it CJ Affiliate?

Either way, let me know in the comments box below.

As a bonus, I would love to invite you to my elite community for Affiliate Marketers!

Click the below button and grab the membership, now!

If this post helped you join your favourite affiliate program, I’d appreciate a Facebook share!

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