Which Are The Best Email Marketing Tools In 2023?

In today’s post, I will share the best Email Marketing Tools in 2023 to boost your revenue using our good ol’ email!

I will also share information about a magical tool which has given up to 38x ROI. It is like spending ₹1 and making ₹39.

Why Should You Utilise Email Marketing For Growing Your Business?

Many marketers believe that as the number of users on social media is increasing, it is the most effective way to reach the masses.

However, what we do not know about the good old E-mail is:

Fact 1: 4 billion users use E-mail worldwide. And this number is expected to rise to 4.5 billion by 2024.

Fact 2: 3 million E-mails are sent every second!

Fact 3: There are 7 billion E-mail accounts!

Fact 4: Data breaches and privacy concerns have forced people to exit some social media channels.

Hence, when it comes to connecting with customers, there is no channel with a wider reach than E-mail.

Fact 5: There are 3x more E-mail accounts than Facebook and Twitter combined!

Fact 6: People actually see E-mails. You know, 90% of the E-mails are delivered to your inboxes, whereas only 2% of your friends or followers see your posts in their News Feed.

This means that your message is 45 times more likely to be seen using E-mail. Moreover, to register on Facebook and Instagram, you’d need to enter your E-mail, isn’t it?

Fact 7: There are laws and regulations around spam E-mails. You receive E-mails because you have permitted them.

However, did you let Facebook advertisers market you? Maybe not, but you still see their ads, right?

Fact 8: The average CTR or the Click-through Rate of an E-mail campaign is around 3%, whereas that from a tweet is just 0.5%.

That means if your promotion was sent 1000 times through E-mail and 1000 times through Twitter:

• 30 people will open your E-mail
• Whereas, 5 people will open/read  your tweet

According to a survey conducted by Monetate, 42.2% of visitors from E-mail buy your product as compared to 2.49% from Search Engines and only 0.59% from social media.

Fact 9: E-mail gives a Return on Investment (ROI) of 3800%. This means that for every rupee or dollar you invested into E-mail Marketing, you would make 39.

Fact 10: E-mail is it is an open platform. Over the years brands have spent millions of dollars to communicate with their audience.

Although businesses invest in Facebook and Twitter, the platforms have updated their algorithms to reduce the number of followers who see the brand’s posts.

This practice has become so prevalent that 98% of followers never see the brand’s posts in their News Feeds.

The issue with Facebook and Twitter is that they are owned and controlled which means that the marketers are at the mercy of changes these platforms make.

On the other hand, e-mail is not owned by any one particular entity. It’s an open communication platform and no one party can make changes.

Therefore, if you invest your time and money into building and nurturing your leads, it will be an asset of your own.

Then you will be able to leverage your list to make more without the threat of someone limiting you.

So, those were the top 10 facts about E-mail and I hope you now get the idea of why I call it the biggest asset for an online business or an Affiliate Marketer.

How Can You Leverage Email Marketing For Maximum Profit?

One thing I would request you to follow is placing a lead form on the home page of your website and the landing page of your ad campaign.

Within the lead form, encourage visitors to enter their details to get something of value for free!

When people visit your website and fill out the lead form, you should give them a bonus, okay?

Once you have their e-mails, you can educate them, provide value, and promote your products.

In essence, your typical funnel should look like this:

Step 1: Traffic Generation

People will visit your website from various traffic sources such as YouTube, Facebook, Google, and so on.

Step 2: Capture Leads

When they visit your website, you should capture their E-mails.

Step 3: Launch Your Email Marketing Campaign

Once you have got their E-mails, you must send them a welcome E-mail.

Then the second E-mail onwards, you can start to share about your business. You can invite them to your live webinars. You can also do a Facebook or an Instagram Live and invite the people from your E-mail list, okay?

When you have people in your E-mail list, you can send them as many E-mails as you want.

There is usually no cap on the number of emails you can send. However, there are a few auto-responders that charge you if the number of E-mails crosses a particular limit.

And, once you have people in your E-mail list you can send them a series of E-mails called a Sequence or Chain. You can send as many E-mails as you want in an E-mail Sequence or E-mail Chain, alright?

How Can You Choose The Best Email Marketing Platform?

Choosing the best E-mail Marketing Platform in today’s day and age is difficult when countless options are already present in the market.

So, to help you out, we have made a list of the factors to consider after months of experimentation and testing.

(1) Features & Functionality

When choosing an Email Marketing Platform, you should Look for a platform that offers a wide range of features and functionalities that can help you create effective email campaigns, such as:

• Email templates
• Segmentation
• Automation
• A/B testing
• Analytics
• etc.

(2) Ease Of Use

Choose an Email Marketing Platform that is easy to use and allows you to create and send emails quickly and efficiently. The platform should also have an intuitive interface and be user-friendly.

We are in 2023 and you do not need to be technically sound to use an Email Marketing Platform.

So, choose a platform that allows anyone to use it with little to no problems.

(3) Integration

Consider whether the Email Marketing Platform integrates with other tools and platforms that you use, such as CRM systems, social media platforms, e-commerce platforms, etc.

(4) Pricing

You should look for an Email Marketing Platform that fits your budget and offers flexible pricing options, such as a free trial, monthly subscriptions or pay-as-you-go plans.

(5) Deliverability

Check whether the email marketing platform has an excellent reputation for delivering emails to subscribers’ inboxes and avoiding spam filters.

(6) Customer Support

Choose an Email Marketing Platform that provides good customer support, such as online help resources, email support, live chat and phone support.

(7) Scalability

Consider whether the Email Marketing Platform can accommodate the size of your email list and the volume of emails you plan to send in the future.

Affiliate Disclosure: I, Shubhamjeet Kumar, participate in various affiliate programs, and I will earn a commission on qualifying purchases made through the links on this page at no extra cost to you. I have worked hard to put together items that are high-end and helpful.

Best Email Marketing Platforms In 2023

Now that you know how powerful E-mail Marketing is and what you should check while choosing a platform, I will share the top Email Marketing Platforms in 2023.

(1) ConvertKit

ConvertKit is an Email Marketing Tool that is designed specifically for bloggers, creators, and small businesses who want to grow their email lists and engage with their audience through targeted email campaigns.

Key Features:

Here are some of the key features of ConvertKit:

• Email Automation: ConvertKit allows you to automate your email marketing campaigns with easy-to-use automation features.
• Tagging and Segmentation: You can tag and segment your email subscribers based on their interests, behaviours, and other criteria, and send them targeted emails.
• Landing Pages and Forms: You can create custom landing pages and forms to capture leads and grow your email list.
• Integrations: ConvertKit integrates with many popular tools and platforms, such as WordPress, Shopify, and Zapier.
• Reporting and Analytics: You can track the performance of your email campaigns with in-depth reporting and analytics features.

ConvertKit Pros & Cons:

Pros:

• ConvertKit provides a user-friendly interface that is easy to navigate
• Customizable landing pages and forms to capture leads
• Email automation and segmentation features that allow for targeted campaigns
• Strong reporting and analytics capabilities to track the performance of email campaigns
• Excellent customer support

Cons:

• ConvertKit’s pricing can be higher than some other Email Marketing Platforms, especially for larger subscriber lists
• Limited A/B testing capabilities
• Limited design customization options for email templates

Why Should You Use Convertkit?

ConvertKit is an excellent choice for bloggers, creators, and small businesses who want to grow their email lists and engage with their audience through targeted email campaigns.

Its user-friendly interface, automation features, and strong reporting and analytics capabilities make it a great choice for anyone who wants to take their email marketing efforts to the next level.

Additionally, ConvertKit’s focus on serving the needs of creators and bloggers sets it apart from other email marketing platforms and makes it an ideal choice for those specific niches.

ConvertKit Pricing:

ConvertKit offers 3 pricing plans based on the number of subscribers you have:

Free Plan

ConvertKit is free for 300 subscribers.

Within the Free plan, you will get:

• Unlimited landing pages
• Unlimited forms
• Unlimited broadcasts
• Audience tagging and segmentation
• Sell digital products & subscriptions
• Community support

Creator Plan

ConvertKit’s Creator Plan starts at $9 per month.

Within the Creator Plan, you will get:

• Unlimited landing pages
• Unlimited forms
• Unlimited broadcasts
• Audience tagging and segmentation
• Sell digital products & subscriptions
• Live chat & email support
• Free migration from another tool
• Automated email sequences
• Visual automation builders
• Third-party integrations
• One additional team member

Creator Pro Plan

ConvertKit’s Creator Plan starts at $25 per month.

Within the Creator Pro Plan, you will get:

• Unlimited landing pages
• Unlimited forms
• Unlimited broadcasts
• Audience tagging and segmentation
• Sell digital products & subscriptions
• Priority live chat & email support
• Free migration from another tool
• Automated email sequences
• Visual automation builders
• Third-party integrations
• Unlimited team members
• Newsletter referral system
• Subscriber scoring
• Advanced reporting

(2) AWeber

AWeber is an Email Marketing Tool that allows businesses to create and send professional email campaigns to their subscribers.

Key Features:

• Email Templates: AWeber offers a wide variety of customizable email templates to choose from.
• Autoresponders: You can set up automated email campaigns based on triggers, such as new subscribers or specific actions taken by subscribers.
• Email Automation: AWeber allows you to create complex automation workflows based on subscriber behaviour, interests, and more.
• Landing Pages and Forms: You can create custom landing pages and forms to capture leads and grow your email list.
• Integrations: AWeber integrates with many popular tools and platforms, such as WordPress, Shopify, and Facebook.
• Reporting and Analytics: You can track the performance of your email campaigns with in-depth reporting and analytics features.

AWeber Pros & Cons:

Pros:

• AWeber offers a user-friendly interface that is easy to navigate
• Wide variety of customizable email templates
• Excellent autoresponder and email automation features
• Strong reporting and analytics capabilities to track the performance of email campaigns
• Good customer support

Cons:

• AWeber has limited design customization options for email templates
• Limited A/B testing capabilities

Why Should You Use Aweber?

AWeber is an excellent choice for businesses of all sizes who want to create and send professional email campaigns to their subscribers.

Its user-friendly interface, a wide variety of customizable email templates, and excellent automation features make it a great choice for anyone who wants to automate their email marketing efforts.

Additionally, AWeber’s strong reporting and analytics capabilities make it easy to track the performance of email campaigns and make data-driven decisions to improve them.

Overall, AWeber is a great choice for businesses that want reliable and easy-to-use email marketing software.

AWeber Pricing:

AWeber‘s pricing is based on the number of subscribers you have.

Free Plan

Within AWeber’s Free Plan, you will get:

• Up to 500 subscribers
• 1 Email list
• 1 Landing page
• 1 Email automation sequence
• Basic email support
• Basic templates

Lite Plan

AWeber’s Lite Plan starts at $12.50 per month.

Within the Lite Plan, you will get:

• Unlimited subscribers, additional subscriber fees apply
• 1 Email list
• 3 Landing pages
• 3 Email automation
• 24/7 Support
• Basic templates
• Advanced message analytics

Plus Plan

AWeber’s Plus Plan starts at $20 per month.

Within the Plus Plan, you will get:

• Unlimited subscribers, additional subscriber fees apply
• Unlimited email lists
• Unlimited landing pages
• Unlimited email automation
• Priority, 24/7 support
• Full template library
• Advanced reporting and analytics
• Advanced landing page features
• Sales tracking and low transaction fees
• Remove AWeber branding

Unlimited Plan

AWeber’s Unlimited Plan will cost you $899/month.

Within the Unlimited Plan, you will get:

• Unlimited subscribers, single fixed price
• Unlimited email lists
• Unlimited landing pages
• Unlimited email automation
• Send 12x subscriber volume, monthly
• Personalized account management
• Full template library
• Advanced reporting and analytics
• Advanced landing page features
• Sales tracking and low transaction fees
• Remove AWeber branding

(3) ActiveCampaign

ActiveCampaign is a Marketing Automation Tool that allows businesses to create and send targeted email campaigns, automate marketing tasks, and manage customer relationships.

Key Features:

• Email Marketing: ActiveCampaign allows you to create and send targeted email campaigns based on subscriber behaviour, interests, and more.
• Marketing Automation: You can automate marketing tasks, such as lead scoring, abandoned cart emails, and follow-up campaigns.
• CRM and Sales Automation: ActiveCampaign offers CRM and sales automation features to manage customer relationships and automate sales tasks.
• Integrations: ActiveCampaign integrates with many popular tools and platforms, such as Shopify, Salesforce, and WordPress.
• Reporting and Analytics: You can track the performance of your email campaigns, automation workflows, and sales activities with in-depth reporting and analytics features.

ActiveCampaign Pros & Cons:

Pros:

• Powerful marketing automation features that allow for complex workflows
• User-friendly interface that is easy to navigate
• Good CRM and sales automation features
• Strong reporting and analytics capabilities to track the performance of email campaigns, automation workflows, and sales activities
• Good customer support

Cons:

• Pricing can be higher than some other email marketing platforms, especially for larger subscriber lists
• Limited design customization options for email templates
• Limited A/B testing capabilities

Why Should You Use ActiveCampaign?

ActiveCampaign is an excellent choice for businesses of all sizes who want to automate their marketing and sales processes and manage customer relationships.

Its powerful automation features, user-friendly interface, and strong reporting and analytics capabilities make it a great choice for anyone who wants to take their marketing and sales efforts to the next level.

Additionally, ActiveCampaign’s CRM and sales automation features set it apart from other email marketing platforms and make it an ideal choice for businesses that need more than just email marketing.

Overall, ActiveCampaign is a great choice for businesses that want a robust and flexible marketing automation platform.

ActiveCampaign Pricing:

ActiveCampaign‘s pricing is based on the number of subscribers you have and the features you need.

Lite Plan

ActiveCampaign’s Lite Plan is suitable for solopreneurs who need their marketing to run effortlessly.

The Lite Plan starts at $29 per month.

Within the Lite Plan, you will get:

• Email Marketing & Marketing Automation
• 24/7 Chat & Email Support
• Inline Forms
• Site & Event Tracking
• API & Webhooks

Plus Plan

ActiveCampaign’s Plus Plan is for small teams focused on crafting excellent experiences across the customer lifecycle.

The Plus Plan starts at $49 per month.

Within the Plus Plan, you will get:

• Everything in Lite +
• Landing Pages
• Facebook Custom Audiences & Lead Ads
• Lead Scoring
• Pop-Up & Modal Forms
• Conditional Content
• WooCommerce, Shopify & BigCommerce Integrations

Professional Plan

ActiveCampaign’s Professional Plan is for teams that want to experiment and optimize their marketing efforts.

The Professional Plan starts at $149 per month.

Within the Professional Plan, you will get:

• Everything in Plus +
• Predictive Sending
• Split Automation
• Salesforce Integration
• Microsoft Dynamics 365 Integration
• Site Messages
• Attribution Reporting
• Conversions
• Accounts

Enterprise Plan

ActiveCampaign’s Enterprise Plan is for growing teams in larger organisations looking to personalize their marketing at scale.

You can inquire about the price of the Enterprise Plan by talking to ActiveCampaign’s sales team.

Within The Enterprise Plan, you will get:

• Everything in Pro +
• Custom Reporting
• Custom Objects
• Single Sign-On
• Uptime SLA
• HIPAA Support
• Custom Mailserver Domain
• Unlimited Email Testing

(4) GetResponse

GetResponse is an Email Marketing Tool that offers a suite of marketing automation tools and features.

Key Features:

• Email Marketing: GetResponse allows you to create and send professional email campaigns with customizable templates, A/B testing, and list segmentation.
• Marketing Automation: You can set up automation workflows based on subscriber behaviour, such as welcome series, abandoned cart emails, and more.
• Landing Pages and Forms: GetResponse offers a drag-and-drop landing page builder and customizable forms to capture leads and grow your email list.
• Webinars: GetResponse includes a built-in webinar platform that allows you to host live or recorded webinars and engage with your audience.
• E-commerce Integration: GetResponse integrates with popular e-commerce platforms like Shopify and WooCommerce to track sales and automate follow-up campaigns.
• Reporting and Analytics: You can track the performance of your email campaigns, automation workflows, webinars, and sales activities with in-depth reporting and analytics features.

GetResponse Pros & Cons:

Pros:

• Easy-to-use interface with drag-and-drop design and automation workflows
• Wide variety of customizable email templates and landing page templates
• Powerful marketing automation features, including webinars and e-commerce integration
• Good customer support, including live chat and phone support
• Affordable pricing for features offered

Cons:

• Limited design customization options for email templates
• Limited A/B testing capabilities
• Limited CRM features compared to other email marketing platforms

Why Should You Use It?

GetResponse is an excellent choice for businesses of all sizes who want a comprehensive marketing automation platform with email marketing, landing pages, webinars, and e-commerce integration.

Its easy-to-use interface and powerful automation features make it a great choice for businesses that want to automate their marketing and sales processes.

Additionally, GetResponse’s affordable pricing makes it a great choice for businesses that want a comprehensive marketing automation platform without breaking the bank.

Overall, GetResponse is a great choice for businesses that want a robust and affordable email marketing and marketing automation platform.

GetResponse Pricing:

GetResponse offers various pricing plans based on the number of subscribers you have and the features you need.

Email Marketing Plan

The Email Marketing Plan provides must-have tools to build and nurture your audience.

The plan starts at $19 per month.

Within this plan, you will get:

• AI email generator: The feature includes email content and subject line creators powered by ChatGPT technology.
• Unlimited newsletters
• Autoresponders
• Basic segmentation: Get all advanced features inside the website builder and enjoy a bigger bandwidth for your website.
• Website and landing pages
• Signup forms and popups

Marketing Automation Plan

The Marketing Automation Plan offers everything you need to create targeted email campaigns.

This plan starts at $59 per month.

Within this plan, you will get:

• Marketing automation
• Event-based automation
• Webinars
• Advanced segmentation
• Contact scoring
• Sales funnels: Ready-made, automated sales funnel creator to promote and sell your products online.

E-commerce Marketing Plan

The E-commerce Marketing Plan provides all the essentials to promote and sell your products.

This plan starts at $119 per month.

Within this plan, you will get:

• Quick transactional emails: Simple, automated order confirmations and abandoned cart emails. Available by integrating GetResponse with Shopify, PrestaShop, or Magento.
• E-commerce segmentation
• Abandoned cart recovery
• Promo codes
• Product recommendations
• Web push notifications

(5) Moosend

Moosend is a powerful email marketing and automation platform that offers a wide range of features to help businesses automate their marketing and engage with their customers.

Key Features:

• Email Marketing: Moosend allows you to create and send professional email campaigns with customizable templates, A/B testing, and list segmentation.
• Marketing Automation: You can set up automation workflows based on subscriber behaviour, such as welcome series, abandoned cart emails, and more.
• Landing Pages and Forms: Moosend offers a drag-and-drop landing page builder and customizable forms to capture leads and grow your email list.
• Integrations: Moosend integrates with popular tools and platforms like Shopify, WordPress, and Zapier to automate your workflows and connect with your customers.
• Reporting and Analytics: You can track the performance of your email campaigns, automation workflows, and sales activities with in-depth reporting and analytics features.

Moosend Pros & Cons:

Pros:

• User-friendly interface with drag-and-drop design and automation workflows
• Wide variety of customizable email templates and landing page templates
• Affordable pricing for features offered
• Advanced automation features, including lead scoring and advanced segmentation
• Good customer support, including live chat and email support

Cons:

• Limited design customization options for email templates
• Limited A/B testing capabilities compared to some other platforms
• Limited CRM features compared to other email marketing platforms

Why Should You Use Moosend?

Moosend is a great choice for businesses of all sizes who want a comprehensive email marketing and automation platform.

Its user-friendly interface, affordable pricing, and advanced automation features make it a great choice for businesses that want to automate their marketing and engage with their customers.

Additionally, Moosend’s wide range of integrations makes it easy to connect with other tools and platforms to streamline your workflows.

Overall, Moosend is a great choice for businesses that want a robust and affordable email marketing and automation platform.

Moosend Pricing:

Moosend‘s pricing is based on the number of subscribers you have and the features you need.

Free Trial

Moosend offers a Free Trial of 30 days wherein you can try the following features provided by the tool:

• No Credit Card Required
• Unlimited Emails
• 1x Automation Workflow
• 1x Landing Page / 1x Form

Pro Plan

You Moosend’s Pro Plan starts at $7 per month.

Within this plan, you will get:

•  Unlimited Emails
•  Automation Workflows
•  Landing Pages / Forms
•  SMTP Server

Enterprise Plan

You can inquire about Moosend’s Enterprise Plan by talking to their sales team.

Within the Enterprise plan, you will get:

•  All Pro features
•  Account Manager
•  Priority Support
•  SSO & SAML
•  Dedicated IP

Conclusion

So that was a list of the top Email Marketing Platforms to boost your revenue in 2023.

Here’s the list:

1. ConvertKit: ConvertKit is designed specifically for bloggers, creators, and small businesses who want to grow their email lists and engage with their audience through targeted email campaigns.
2. AWeber: AWeber allows businesses to create and send professional email campaigns to their subscribers.
3. ActiveCampaign: ActiveCampaign allows businesses to create and send targeted email campaigns, automate marketing tasks, and manage customer relationships.
4. GetResponse: GetResponse offers a suite of marketing automation tools and features.
5. Moosend: Moosend offers a wide range of features to help businesses automate their marketing and engage with their customers.

Now, I am curious to know which Email Marketing Tool you will use for running email marketing campaigns.

Will you use Moosend?

Or

Will you use ActiveCampaign?

Either way, let me know in the comments box below.

As a bonus, I would love to give you my premium Affiliate Marketing membership worth ₹4,999 for absolutely FREE!

Click the below button and grab the membership, now!

If this post helped you choose an Email Marketing Platform for your email marketing campaigns, I’d appreciate a Facebook share!