Affiliate Marketing is the process of promoting other people’s products and making commissions if you make sales. Many people assume they will generate sales and commissions by spamming their affiliate links everywhere but get demoralised when their “tricks” do not work.
What differentiates Super Affiliates from ordinary ones is they develop the skills needed to succeed. So, to help you out, I will share the 6 most essential skills for Affiliate Marketers to succeed in this $12-billion industry.
Once you master these 6 skills, you will see results and generate commissions passively. And believe me, you do not need to spend years learning the 6 skills. You can master every skill within months, provided you practice regularly.
Skill 1: Traffic Generation
As per my experience, the results you get are proportional to the amount of traffic you generate. You will generate quality traffic only if you have valuable content on your platform.
Before becoming a full-time Affiliate Marketer, I worked as a Web Analyst for 2 and a half years and, based on my experience, the average conversion rate across the industry is between 1 and 3 per cent. Sometimes, the conversion rate can be higher, and sometimes, it can be lower. But, the industry average is between 1 and 3 per cent.
Let me explain this with the help of an example. Suppose you are promoting a product that pays you a commission of ₹1,000. If your goal is to earn ₹1 lakh per month, you will need to make 100 sales every month, right?
So, how many visitors do you think you should get every month? As I shared, the industry’s average conversion rate is between 1 and 3 per cent. So, to get 100 sales, if we take the lowest conversion rate of 1%, you would need at least 10,000 visitors to your website every month. The number can be lower or the number can be higher, okay?
Let us consider both scenarios if you get 10,000 visitors every month.
If the conversion rate is 1%, for 10,000 visitors, you will get 100 sales. Let’s assume that for each sale, you will make a commission of ₹1,000. So, after generating 100 sales, you will make 100 x ₹1,000, which is ₹1,00,000.
Let us now see the second scenario, the best-case scenario. Suppose, you get 10,000 visitors at a conversion rate of 3%. So, at a 3% conversion rate, you will get 3% of 10,000, which is 300 sales, OK? Since you will make ₹1,000 for each sale, you will make a total of 300 x ₹1,000, which is ₹3,00,000.
You can see a huge difference, right? And, this was just an example. Suppose, you were to get a commission of ₹2,000 for each sale. So, if you recalculate, you will realize the difference, don’t you?
But it comes down to traffic. No traffic, no sales! So, if you cannot generate traffic, there will be no sales. No sales, no income! So, if you master the art of generating traffic, your income will shoot like a bamboo tree.
And I would also like to add that 10,000 visitors or high traffic does not mean high conversions or high sales. The value that your content provides or how relevant your content is to your visitors will determine how much you could earn.
How To Generate Traffic Fast?
Now, let’s see the sources by which you can generate traffic in as little as 24 hours! Please note that these are the paid sources of traffic and you will need to pay if you want to get traffic from these sources.
Influencer Traffic
The first source is Influencer Traffic. The influencer traffic works as follows:
Step 1: There are influencers on social media who have a huge following. They may have 1 lakh followers, 5 lakh followers, 10 lakh followers, or 50 lakh followers.
Step 2: You go through the list and select one who will promote your product to their followers. Through influencer traffic, you step into the world of social media influencers and after paying a certain amount they will promote your product and send visitors to your website.
Step 3: So, suppose you choose an influencer with 1 lakh followers and you pay them ₹3000/- to send their followers to your website. Now, after paying the amount and setting up a schedule, of the 1 lakh followers, suppose 1,000 visit your website or the landing page.
Step 4: On the landing page, you have a lead form which was filled by 50 of the 1000 people who visited the site. Let’s say you have designed a funnel that guides visitors to the sales page.
Step 5: Upon reaching the sales page, 5 of the 50 people who filled the lead form purchased your product. If the cost of your product is ₹5,000/-, you will make a total of ₹25,000/- isn’t it? And, for maximum results, you can retarget the remaining visitors who did not purchase.
So, to summarize, you paid ₹3,000/- and ended up making ₹25,000/-, that’s a Return on Investment of 7.33x. Isn’t this fascinating?
And when you generate traffic from influencers, please make sure to choose an influencer who is related to your niche. So, if your niche is fitness, do not request traffic from a business influencer, okay?
Source 2: SoloAds
SoloAds is similar to Influencer Traffic. What differentiates the two is in influencer traffic you request traffic from social media influencers and in SoloAds, you request traffic from people with a huge email list.
The process of requesting traffic is the same. You go through a list of people with very large email lists, you will select one basis your niche, pay them a certain amount, set up a schedule and they will send people from their email list to your website.
Source 3: BuySellAds
The third source of fast traffic is BuySellAds. BuySellAds is a display network where you can place your banner ads on the top website of your niche. The process is similar to Influencer traffic and SoloAds, but instead of selecting a person, you will select a website.
So, if your niche is relationships, you will go to BuySellAds, apply the filter, select a website, choose your banner ad, pay the amount, set up a schedule, and people will come to your website if they click your banner ad, okay?
How these sources help is they send fast traffic, by that I mean you can get visitors in as little as 24 hours and the more you pay or the larger the schedule you select, the more people will visit. And more visitors may result in more conversions. And the people who did not purchase, you can retarget or remarket them.
I would also like to add that although you will get instant traffic from these sources, you may still not get conversions or sales. How you create the funnel, your hook, the communication, and how much value you add to people’s lives will decide how many conversions you will get.
So, before generating traffic please create something of very high value, something which solves people’s problems. People do not buy products, people buy solutions. So, promote products that will solve problems and provide value, okay?
Skill 2: Lead Generation
You might have heard this a hundred of times from Super Affiliates, “Lead is crucial!”
Generating leads is the lifeline of any Affiliate Marketing business. You can communicate regularly with your leads and send them your knowledge resources, blog posts, videos, courses, products, etc.
You need to generate leads because, according to a study, people take about seven iterations or seven messages to make a purchase. You can send your leads messages through an email marketing platform like Moosend or create an automation sequence where they will receive one email per day.
Now, I know, many of you might be wondering, “How can I generate leads?” An easy way to generate leads is to offer them something valuable for free. When people get something for free, they are likely to fill up and submit the form.
If you want to generate leads for free on Facebook, you could go through this in-depth guide where I explain the steps of generating leads without paying a single paisa.
Skill 3: Copywriting
I know many Affiliate Marketers, especially beginners, find copywriting intimidating. I have heard, “Sir, I cannot write!”, “Sir, I do not know how to write!”, and “Sir, I cannot write well!” from my students.
Copywriting is a simple science and a skill that anyone can develop with practice. Copywriting is crucial because your audience first sees the blog posts, and/or videos on your website and if your content is compelling, they will take the action you want them to take.
If you do not have any copywriting experience, you could go to swiped.co and Facebook Ad Library and find ads run by the brands or Affiliate Marketers of your niche. These 2 sites have immensely helped me improve my writing. I am not a gifted writer, but through practice, I am becoming better.
If you are looking for copywriting exercises, you should consider watching this video.
Additionally, if you feel you cannot write content, you can use AI-based tools like Copy.AI to create crisp, unique, and plagiarism-free content.
Skill 4: Content Research & Creation
The first skill that you need to master is Content Research & Creation. Affiliate Marketing is the process of promoting people’s products, isn’t it? So, when you have the product link, you should create content that solves people’s problems and helps them to overcome major problems.
Before promoting the product, learn it thoroughly, understand its pros and cons, understand its features, and most importantly learn the benefits it will have to people. Always choose a product that solves people’s problems.
You can research content by searching the keyword on Google or by going on platforms like Quora.
Once you have explored the product and understood its pros and cons, features, and benefits, you can go ahead to the next step, that is, content creation.
You can write a blog post or record a video highlighting the points you discovered about the product. The content you create must go through 2 filters.
Choose A Product Of Your Niche
The first element is to choose a product of your niche. Many Affiliate Marketers make the mistake of choosing a product that pays the highest commission. Although you want to make passive income with Affiliate Marketing, your priority must be to choose a product that you are passionate about, okay?
Create Authentic Content
The second element of the checklist is to create authentic content. The content that you create must come from inside of you. If you refer to any other source, please acknowledge it, and do not copy-paste blindly.
For example, if you are going to write content about e-mail marketing tools, and you have taken points from a blog post you found on Google, please mention that you have referred to this source, okay?
Skill 5: Marketing
After creating a valuable blog post or recording a helpful video, you would want your target audience to view your work, isn’t it? Marketing will help you to reach your audience so they overcome the problems they are facing.
You can promote or market your content in 2 ways. There are 2 methods of marketing your content. The first method is the free method, and the second method is the paid method.
Free Method Of Marketing
Let’s see how the free method works. If you choose the free method of marketing content, you could promote it on social media, or you can do SEO of your website. Additionally, if your website gets traffic, you can embed your YouTube video, OK?
The free method takes time and will help you in the long run. If you utilize the power of SEO, it would take anywhere around 35 weeks for your blog post to be ranked on Google. If you do not want to wait for 35 weeks to get traffic, you can use the paid method of marketing.
Paid Method Of Marketing
Through the paid method, you can reach a wider audience in as little as 24 hours. As the name suggests, to utilize the paid methods, you would have to invest money.
The most common form of paid method is ads. You can run ads on Google or Facebook, or you can tap into the world of influencer marketing.
Skill 6: Sales
If Affiliate Marketers couldn’t sell their products, they would not earn even a single penny or even a single rupee. The great Affiliate Marketers are great sellers! So, before you dream of becoming a Super Affiliate, please work on your selling skills.
You can sell products through YouTube videos, blog posts, and webinars. When you go to sell something, do not say, “purchase this product, it is the best.” Your content – YouTube videos, blog posts, and live webinars – must build an emotional connection with people and your content must be so helpful and valuable that people cannot resist buying, okay?
Conclusion
Affiliate Marketing is the process of promoting other people’s products and making commissions if you make sales. Many people assume they will generate sales and commissions by spamming their affiliate links everywhere but get demoralised when their “tricks” do not work.
What differentiates Super Affiliates from ordinary ones is they develop the skills needed to succeed. So, to help you out, I will share the 6 most essential skills for Affiliate Marketers to succeed in this $12-billion industry.
Once you master these 6 skills, you will see results and generate commissions passively. And believe me, you do not need to spend years learning the 6 skills. You can master every skill within months, provided you practice regularly.
The essential skills for Affiliate Marketers to succeed are:
- Traffic Generation
- Lead Generation
- Copywriting
- Content Research & Creation
- Marketing
- Sales
