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Affiliate Marketing is going to be a $27.78 billion industry. It has been a trusted path to make money online without investing a hefty amount of money.

But what if I tell you that there is a lucrative method to grow your commissions exponentially?

The method I am talking about will give you more control, higher profits, and a super-strong brand presence.

Okay! Okay! I will cut to the chase!

The method is to go beyond the traditional Affiliate Marketing approach and venture into the world of promoting affiliate products by creating your own products.


In this post, I will share the strategies and steps that I used and made $3,328 in just 17 weeks!

How Can You Create And Sell Your Own Products?

How Can You Create And Sell Your Own Products

Creating your own products is a great way to make money in addition to the affiliate commissions.

In this section, I will share a step-by-step breakdown of the process of product creation.

You will know what you should do at each stage to create, market, and sell impactful products.

Step 1: Identifying Your Niche And Audience

Step 1 - Identifying Your Niche And Audience

First things first! Before diving into product creation, it is crucial to have a clear understanding of your niche and target audience.

This step sets the stage for creating a product that resonates with your audience and addresses their:

  • Challenges
  • Pain points
  • Needs
  • Desires

To identify your niche and target audience, you need to do the following:

  1. Research and define your niche. Take into consideration your interests, expertise, and market demand.
  2. Use tools like Google Trends and Keyword Planner to identify trends.
  3. Develop buyer personas to understand your target audience’s demographics, interests, challenges, and desires.

Step 2: Market Research And Idea Generation

Step 2 - Market Research And Idea Generation

Once you are clear about your niche and audience, you can proceed with market research to validate your product idea.

This step will ensure demand for your product and help you refine your concepts.

To conduct market research, you need to:

  • Analyse competitors and similar products in your niche.
  • Identify gaps or opportunities in the market or existing products where your product can fulfil a need.
  • Gather feedback for your product through surveys, social media polls, or forums.

Step 3: Defining Your Product

Step 3 - Defining Your Product

Once you have a validated product idea, it’s time to talk about your product. This involves sharing its features, benefits, and how it addresses your audience’s pain points.

To define your product, follow the below steps:

  1. Create a detailed document that tells what the product does, its unique selling points (USPs), and key features.
  2. Consider the format of your product (e.g., digital, physical, or a service) and what makes it stand out.

Step 4: Developing Your Product

Step 4 - Developing Your Product

Depending on your chosen product type, you may need to develop it yourself, collaborate with experts, or outsource certain tasks.

If you are creating a digital product – ebook, online course, or software – begin the development process, whether it involves writing, designing, or coding.

If you are creating a physical product, connect with manufacturers or suppliers to discuss prototypes and production.

Step 5: Branding And Packaging

Step 5 - Branding And Packaging

Establishing a strong brand identity for your product is essential.

Your brand should resonate with your target audience and convey the value your product offers.

To define your branding and product packaging:

  1. Design a compelling logo and choose brand colours that align with your product’s message.
  2. Craft a brand story and messaging that highlights the unique qualities of your product.
  3. Consider how your product will be packaged and presented to customers, as this can impact their perception of it.

Step 6: Setting Pricing And Profit Margins

Step 6 - Setting Pricing And Profit Margins

Determining the right price for your product is a crucial step.

You want to strike a balance between covering your costs, offering value, and maintaining a profit margin.

To set a pricing that maximises profit:

  1. Calculate the production costs of your product, including materials, labour, and overhead.
  2. Research competitor pricing to understand the market range.
  3. Test different pricing strategies to find the optimal price point for your product.

Step 7: Creating Sales And Marketing Materials

Step 7 - Creating Sales And Marketing Materials

Preparing persuasive sales and marketing materials is essential for effectively promoting your product.

These materials should clearly convey the benefits of your product to your audience.

You can start by writing compelling product descriptions and sales copy that include the features and benefits of the product.

You can also create high-quality images, videos, and other visuals to showcase your product.

You should also create a sales page on your website where your target audience can know more about the product and make purchases.

Step 8: Building A Sales Funnel

Step 8 - Building A Sales Funnel

A well-structured sales funnel guides potential customers through the buying process, increasing conversion rates and sales.

To set up your sales funnel, you can use marketing automation tools, such as:

You may also segment your audience to tailor your messages/emails to their needs, challenges, and interests.

Step 9: Testing And Gathering Feedback

Step 9 - Testing And Gathering Feedback

Before the official launch, it’s vital to test your product and gather feedback to make necessary improvements.

To test, you could hire a group of testers or early adopters to use your product and provide feedback.

You can also conduct usability testing to identify if users experience any issues.

Once the group of testers or early adopters test your product(s), be open to making adjustments and refinements based on their feedback.

Step 10: Launch And Promote

Step 10 - Launch And Promote

This is the stage where the rubber meets the road.

With a polished product and a well-thought-out marketing strategy, it’s time to launch your product to the public.

Announce your product launch to your audience through various channels, such as your website, social media, and email marketing.

Consider offering special promotions or early bird discounts to incentivise initial purchases.

Step 11: Monitor And Iterate

Step 11 - Monitor And Iterate

After the launch, it’s crucial to monitor your product’s performance and gather data on sales, customer feedback, and reviews.

Once you gather data, you should:

  • Continuously analyse data to identify trends and areas for improvement.
  • Use customer reviews and feedback to refine your product and marketing strategies.
  • Stay responsive to customer inquiries and concerns to maintain a positive reputation.

Step 12: Expand And Scale

Step 12 - Expand And Scale

Once your product gains traction and generates consistent revenue, explore opportunities for expansion and scaling.

As you generate sales consistently, you can consider expanding your product line to cater to a broader range of customer needs.

You can also explore partnerships or collaborations with influencers, other affiliates, or businesses in your niche.

Additionally, I believe investing in marketing efforts to reach a larger audience and grow your sales is a strategy to consider.

Benefits Of Creating Your Own Product

You can boost your revenue by creating and selling your products and services.

This product-creation method has several advantages, such as higher profit margins, increased authority, and greater control over your business.

Here are a few other advantages of promoting affiliate products through your products:

(1)  Diversifying Income Streams

Benefit 1 - Diversifying Income Streams

Affiliate Marketers often rely on promoting products for commissions. Although this can be lucrative, it is just one source of income.

When you create your own products, you can diversify your income sources.

For instance, let’s say, Archana, an Affiliate Marketer in the fitness niche, has been making a lot of commissions promoting fitness equipment.

Archana wants to grow her revenue and decides to develop her line of supplements.

By doing so, she is not only making commissions from fitness equipment but also generating revenue from supplement sales.

(2) Higher Profit Margins

Benefit 2 - Higher Profit Margins

Typically, affiliate commissions range from 0.1% to 50% depending on the niche and affiliate program.

So, when you promote a ₹1,000 product, you’d earn approximately ₹500 per sale.

However, when you create and sell your products, you keep all the earnings and profits.

For example, Deepu is an Affiliate Marketer in the technology niche. He has been promoting laptops from various brands.

For each sale through his affiliate link, he earns a commission of 5%.

Now, Deepu develops and sells his unique productivity software. Even if he has to invest in software development and marketing, the profit margin is way higher as compared to his affiliate commissions.

(3) Brand Authority And Credibility

Benefit 3 - Brand Authority And Credibility

Creating your products establishes you as an authority in your niche.

It showcases your expertise and commitment to your audience, building trust and credibility over time.

Imagine an Affiliate Marketer in the gardening niche. Let’s call him Jed.

Jed has been promoting gardening tools for years. Now, to expand his business, he launched his line of organic fertilizers.

Jed also publishes valuable content about gardening such as guides, checklists, resources, etc.

This decision to launch organic fertilizers moved Jed as a trusted expert and customers are more likely to buy his products.

(4) Control Over Marketing And Pricing

Benefit 4 - Control Over Marketing And Pricing

When you create your products, you have complete control over how to price and market them.

You can create marketing strategies to suit your audience and adjust your product prices to maximise profits.

This reminds me of Sam, an Affiliate Marketer in the fashion niche who promoted clothing brands for a while.

To earn more, Sam launched her clothing line. Based on her target audience, she can implement unique marketing campaigns and price her products as per her audience’s budgets.

She can also offer limited-edition collections or exclusive discounts to her loyal customers.

(5) Building A Customer Base

Benefit 5 - Building A Customer Base

When you create products that help your audience and solve their problems, you can build a loyal customer base.

These customers are likely to come back for more purchases. Not only do they buy your products but if they experience positive changes in their lives, they recommend them to others.

This leads to repeat business and word-of-mouth referrals.

For instance, think about Alice, an Affiliate Marketer in the pet care niche. She has been promoting pet care products and making high commissions.

She launches her line of pet food. Now, she can attract pet owners who like quality products.

These pet owners become customers and help Alice make more income and grow her business.

(6) Leveraging Existing Audience

Benefit 6 - Leveraging Existing Audience

If you’ve been doing Affiliate Marketing for some time, you’d have made an audience through your content.

When you create and launch your product, you can leverage this existing audience to jumpstart your sales.

Let’s talk about Arya who used this strategy to sell her products right away.

Arya was an Affiliate Marketer in the beauty niche who promoted cosmetic brands. She decided to create her own skincare products.

She launched her blog to post content for her readers, social media followers, and email subscribers.

Since she already built trust and an audience as an affiliate, she was able to generate sales almost instantly.


Affiliate Marketing is going to be a $27.78 billion industry. It has been a trusted path to make money online without investing a hefty amount of money.

However, I feel that creating your own products is a great way to make money in addition to the affiliate commissions.

Affiliate Marketers can successfully create their products by identifying their niche and audience to expand and scale their product ventures.

Creating a product that addresses a specific need within your niche can be a rewarding way to diversify your income streams and establish yourself as an authority in your field.

Now, I am curious to know which product will you create.

Will you create an ebook?


Will you create an online course?

Either way, let me know in the comments box.

If you’d like to make additional income, you can try Affiliate Marketing.

Affiliate Marketing takes time and if you really want to become an Affiliate Marketer, I would love to invite you to my elite community for Affiliate Marketers!

Usually, the cost of the membership is ₹4,999 but only for you, I am giving it away for FREE!

If this post helped you understand why you should create your own product, I’d appreciate a LinkedIn share!

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