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Generating traffic to your affiliate product, affiliate link, or website from Google is difficult when it changes its search algorithm about 500 to 600 times a year. It is all the more taxing due to the emergence of new brands in the market every day, thereby rising competition for a spot on the first page of the Search Engine Results Page.

That is where popular influencers come to your rescue! Thanks to influencer marketing platforms like Shoutcart, you can now request traffic from social media influencers.

So, we have created this guide to help you request traffic from social media influencers in a stepwise manner after hours of research in our lab.

Why Social Media?

Why Social Media
Credits: Dribbble Vector Created by Starline

Social media is a powerful medium for traffic generation as it has a user base of 4.7 billion global users. If used right, it can be an efficient and affordable medium to drive traffic to your affiliate website, links, or products.

About 90% of online marketers reported that social media generated a large amount of traffic and spread awareness to their platforms at little to no cost!

Social media is now a major part of marketing and traffic generation and it is so powerful that any Affiliate Marketer not utilising this cost-efficient medium is missing out on a great marketing opportunity.

Facebook, in particular, is the preferred choice of Affiliate Marketers for driving organic and paid traffic, because:

  • More than 700 million users visit Facebook on their mobile phones every day.
  • During the second quarter of 2014, users bought virtual products worth over 234 million dollars on Facebook.
  • Talking about Facebook ads, if you provide quality content, your ad clicks will increase by 70% year over year, and CTR (Click-Through Rate) will increase by a staggering 160%.

How Does Influencer Marketing Help?

How Does Influencer Marketing Help

Now that you are pumped up regarding the potential of social media, let me tell you a bit about how influencer marketing helps you.

If you are using Facebook and Instagram, you would know that there are people/influencers who have 1 lakh followers, 2 lakh followers, 10 lakh followers, and 15 lakh followers, right?

We simply have to leverage their followers for generating traffic to our affiliate website, links, or products.

Suppose, you pay an influencer $40 and they send 1,000 visitors to your website. If you have set up a funnel, the visitors will visit the landing page where they will enter their emails.

Let’s say of the 1,000 people who visited your website, only 300 fill the form and go to the next step. So, for $40, you have 300 leads.

In this case, the Cost Per Lead will be 40 / 300 which is $0.13.

The other part of the story is the 700 people who bounced off. You can retarget them and get them into your system, okay?

Now, of the 300 people who submitted the form, let’s say 5% purchase your product or course. If the price of your product or course is ₹5,000, you would make:

(5% x 300) x 5000

= 15 x 5000

= ₹75,000

So, by spending only $40 (or ₹3,193.82), you will make ₹75,000 which is more than 22x ROI.

In this case, your Cost Per Acquisition will be:

₹3,193.82 / 15

= ₹212.92

In other words, for acquiring one customer, you paid ₹212.92.

You see how cost-effective this method is, isn’t it?

How To Generate Traffic From Influencer Marketing Platforms?

With influencer marketing, you will be approaching influencers on social media and they will post your content on their specific Instagram page so that their followers will see your content. To utilise influencer marketing, you will have to pay at least $20 or $30 to the influencer you chose.

You can follow the below steps to request traffic from influencers. We will use Shoutcart for this guide, okay?

Step 1: Go to Shoutcart.

Step 1

Step 2: Click Register For Free.

Step 2

Step 3: When you click Register for Free, a popup will appear on the page. On the popup, select I’m a Buyer and click Continue.

Step 3

Step 4: On the registration form, enter the following information:

Step 4
  • Username
  • Email
  • Password
  • Confirm Password
  • Choose timezone
  • Brand Name
  • Brand Website: If you do not have a website, you could enter your Facebook page link or YouTube channel link.
  • First Name
  • Last Name
  • Phone number

After entering the credentials, check the captcha and click I Agree to Terms of Service.

Step 5: After completing the registration process, log in to your ShoutCart account, or you may click this link.

Step 6: When you log in, you will see a dashboard as below:

Step 6

Step 7: At the top of the dashboard, click Influencers.

Step 7

Step 8: After clicking Influencers, search for the influencer of your choice.

You may select an influencer in a few methods:

(1) Filter by platform: You may filter influencers by platform – Instagram, TikTok, YouTube, Twitter, or Facebook – to see the influencers only for that particular platform.

Step 8.1

(2) Filter by category: You can also filter influencers by categories or niches, such as:

Step 8.2
  • Humour & Memes
  • Fashion & Style 
  • Fitness 
  • Quotes & Texts 
  • Luxury & Motivation 
  • Cars 
  • Motorcycles
  • Nature 
  • Food & Nutrition 
  • Animals 
  • Models 
  • Ambassadors & Influencers 
  • Music & Singers 
  • Art 
  • Technology 
  • Gaming 
  • Entrepreneurship 
  • Architecture & Interior 
  • Fan Accounts 
  • Celebrity 
  • Makeup 
  • Hair 
  • Nails 
  • Sports 
  • Love & Romance 
  • Travel 
  • Dogs 
  • Cats 
  • Crypto & NFT

(3) Filter by demographics: You can also find influencers by country, age, and gender.

Step 8.3

Step 9: Once you find the influencer of your choice, select the pricing option and click Add <<influencer>> to Cart.

Step 9

Step 10: Once you have added the influencer to the cart, click the cart icon on the top-right of your screen.

Step 10

Step 11: Once the cart appears, click Continue to Payment.

Step 11

Step 12: In the next step:

Step 12
  • Enter the post caption
  • Enter your landing page link or affiliate link
  • Upload the post/banner
  • Select the schedule
  • Pay the amount

Step 13: When you successfully pay the amount, your traffic generation request will be processed and you will get visitors on the schedule you chose.

Benefits Of Social Media Marketing

(1) Social Media Helps Spread Brand Awareness

Benefit 1 - Social Media Helps Spread Brand Awareness

Social media is one of the most powerful marketing mediums used by successful Affiliate Marketers to help spread awareness about your brand to a large audience.

A simple strategy to get more eyeballs is to start interacting with other Affiliate Marketers’ content. Like and comment on their posts, and you will notice that simply engaging with other Affiliate Marketers’ content will get people to visit your profile or page, look at your content, and engage with it.

Each post that you share will reach a large audience and some of them could end up becoming your paid customers.

More than 91% of online marketers said that their effort on social media platforms increased their reach. As per my experience, I will agree that by a social media page or profile, your brand will reach a wider audience and more people will start to know you.

(2) Better Conversion Rate

Benefit 2 - Better Conversion Rate

As you reach a wider audience, your brand will be visible to more people and you could have better chances of getting conversions. Every post on your social media platforms could generate more visitors to your affiliate website.

Social media’s biggest benefit is that it will give your business a human touch. When you interact with your audience, solve their problems, and provide value, they associate with you on a deeper level.

Look, people like to work with people, rather can companies. As per research, more than 51% of Affiliate Marketers said that by spending a major chunk of their time developing relationships with their audience, they saw a positive rise in sales.

As per studies, Affiliate Marketers have reported a 2x lead-to-sales ratio than any other marketing strategy. Another study reported that 66% of online marketers saw more leads from social media by spending only 6 hours a week.

Therefore, when you put your brand in front of people who like liking, commenting, sharing, and following, you could increase your traffic and, consequently, conversions.

(3) Better Customer Experience

Benefit 3 - Better Customer Experience

Social media helps you create a human touch for your Affiliate Marketing business. When customers comment on your posts, they know they will receive responses directly from a human, rather than a “noreply” automated email.

When you respond to each comment, your audience gets a feeling of being heard and attentive to their needs, resulting in a better customer experience and trust.

Every customer who comments on your posts presents you with an opportunity to show compassion to them. Whether they ask a question or have a complaint, social media will enable you to address and answer their queries in a one-to-one personal-like interaction.

As per my experience, an Affiliate Marketer who helps people and solves their problems, develops trust and a positive image, even by responding to complaints.

(4) Builds Brand Authority

Benefit 4 - Builds Brand Authority

When your target audience notices that you respond to each and every comment, question, and complaint, they start to like you and this builds your authority.

As I said earlier, when you interact with your audience, they feel understood and it shows that you care about customer experience. A satisfied customer then spreads the word about your exceptional service.

When customers mention you and/or your brand, you get free exposure to a wider audience, generating more traffic.

Additionally, posting well-researched and well-crafted content on your social media profile or page is a wonderful way to establish authority in your field.

You should ensure that you interact with your audience, like, share, and comment on their posts, and they will reciprocate! When you interact directly with your target audience, you will create a bond they will cherish and stick with you for a long time.

(5) Builds Brand Loyalty

Benefit 5 - Builds Brand Loyalty

The primary goal of every Affiliate Marketer is to build a loyal customer base. Since customer satisfaction and brand loyalty go hand in hand, it becomes important to interact with your audience and develop a strong relationship.

Social media is not just about promoting your brand, its products, and its services. It provides you with an opportunity to interact with your audience and understand their pain points and challenges.

If you respond to each and every question, doubt, and query, you will make people like you and they will stick with you knowing that their solutions are only a message or comment away. This results in more customer loyalty and they stick with you for a long time.

(6) In-Depth Analytics

Benefit 6 - In-Depth Analytics

A striking advantage of social media is in-depth user information or analytics data. When your audience visits your social media profile or page, the social media platform monitors their activities and generates a detailed set of insights.

For example, you can ascertain your audience’s interests, demographics, etc. When you have this crucial data, you can better tailor your content to the needs of your audience.

Conclusion

Generating traffic to your affiliate product, affiliate link, or website from Google is difficult when it changes its search algorithm about 500 to 600 times a year. It is all the more taxing due to the emergence of new brands in the market every day, thereby rising competition for a spot on the first page of the Search Engine Results Page.

That is where popular influencers come to your rescue! Thanks to influencer marketing platforms like Shoutcart, you can, now, request traffic from social media influencers.

Now that you are curious, let me tell you a bit about how influencer marketing helps you.

If you are using Facebook and Instagram, you would know that there are people/influencers who have 1 lakh followers, 2 lakh followers, 10 lakh followers, and 15 lakh followers, right?

We simply have to leverage their followers for generating traffic to our affiliate website, links, or products.

Suppose, you pay an influencer $40 and they send 1,000 visitors to your website. If you have set up a funnel, the visitors will visit the landing page where they will enter their emails.

Let’s say of the 1,000 people who visited your website, only 300 fill the form and go to the next step. So, for $40, you have 300 leads.

In this case, the Cost Per Lead will be 40 / 300 which is $0.13.

The other part of the story is the 700 people who bounced off. You can retarget them and get them into your system, okay?

Now, of the 300 people who submitted the form, let’s say 5% purchase your product or course. If the price of your product or course is ₹5,000, you would make:

(5% x 300) x 5000

= 15 x 5000

= ₹75,000

So, by spending only $40 (or ₹3,193.82), you will make ₹75,000 which is more than 22x ROI.

In this case, your Cost Per Acquisition will be:

₹3,193.82 / 15

= ₹212.92

In other words, for acquiring one customer, you paid ₹212.92.

You see how cost-effective this method is, isn’t it?

If this guide helped you generate traffic from social media influencers, please share it with others and help them!

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