Do you know why many Affiliate Marketers fail? They have the ability, they are intelligent, yet why can’t they taste success?
According to my experience, many Affiliate Marketers fail because they have the “I Know That!” attitude.
“I know that” are the three most dangerous words in the world of Affiliate Marketing. In reality, they are the most dangerous words in the entire world. But since I am an Affiliate Marketer, I will focus my discussion on the horrific consequences on Affiliate Marketing, okay?
When used individually, however, the three words, I, know, and that pose no threat. But when you string them together, the result can be deadly to your Affiliate Marketing business.
And, here’s the spoiler – you use “I know that” more often than you realise!
Shocked?! Well, speaking them out is not necessary. Sometimes, the little voice in the back of your head says it, without you even realizing it. That’s when the 3 words are at their destructive best!
So, in this blog, I will share why “I know that!” can wreak havoc on your Affiliate Marketing business and how you can overcome this ego-filled disease.
Why Is “I know that!” Menacing?
“I know that!” is menacing for two major reasons:
(1) You Stop Learning

When you believe you know already know things, you close your mind to learning new things.
When you say, “I know that!”, either in your mind or while speaking, that’s the time when you should stop and reflect. This is a sign that you are assuming things about the topic in consideration.
So whenever you or your mind says, “I know that!”, stop, take a breathe, and listen to the other person. You don’t know what new things you will learn. You may be an expert on the topic, but there’s always something new in store for you.
(2) You Don’t Implement What You Know

While going through my mentor’s training, he said, “If you don’t implement what you learned or know, it’s as good as not knowing.”
Sometimes the reason for not implementing could be one of the following:
- No money
- No reliable resource
- No tool
The reason for not implementing could be many, but according to my experience, people do not execute due to a lack of commitment, analysis paralysis, and the belief that a particular strategy will not work.
Not implementing or not taking action is the biggest reason for failure in Affiliate Marketing – and life – according to me. You could dream about making millions every month, but if you do not take action, do you think you will achieve it?
Definitely not!
I have talked to many Affiliate Marketers and I discovered why they do not take action. They come across a new strategy, visualise it in their minds, and then find a reason why it would fail. When they find a reason for failure, they do not even touch that strategy because in their minds they have already tried it.
Instead of not taking action and fearing failure, remove your limiting beliefs and get to work. Implement what you learned and visualised to fail. Once you do it, you will discover that the reality is way different, the polar opposite of what you visualised. And once that happens, you will realise that you do not know everything you think you know.
So, if you again find yourself saying, “I know that”, ask yourself the following questions:
- If I know it already, why aren’t I implementing/doing it?
- If you know that already, are you doing it?
In my Affiliate Marketing career, I learned:
- The knowledge that is not implemented is equal to no knowledge.
- It is crucial to unlearn what you already know for making space for new information.
What To Do When Affiliate Marketers Say, “I Know It!”?
For many Affiliate Marketers, the three words – I know it! – are due to their success. They feel that if they are successful, they know it all.
Such people are difficult to deal with, especially if they are your mentors or seniors. They are filled with ego because of the success they tasted. And since they succeeded, they have the authority to teach people and tell them how to do things.
So if you have a mentor, senior, or a friend who says, “I know it!” all the time, here is what you can do.
(1) Give Them Feedback

Let your mentor, senior, or friend know that their attitude is paving the way for their downfall. And when you give feedback, please keep it to something you observed.
(2) Have A Conversation

If you observe that your friend or colleague is a know-it-all, talk to them. Initiate the conversation by saying you want to talk about something and when they give you time, share the observations with them.
Tell them precisely how their knowledge and success blended with ego is a recipe for disaster. You can say, “I know buddy you are an expert at Affiliate Marketing, but when you say “I know that!”, people don’t get a chance to express themselves and they could have something to say that could benefit your business.”
(3) Ask Them Questions

When you come across a know-it-all who doesn’t welcome others’ opinions, as them, “Have you ever…?” This question makes them bring up a successful experience to light. For example, you could ask, “Have you ever considered assessing one of the ad campaigns?”
You can also ask them “What if…?” questions. For example, “What if we put this image-based ad campaign on hold and try running a vide-based ad campaign?”
What To Do When You Say, “I Know That!”?
Look, I know after achieving a few things, success could get to our heads and our minds might start using the variations of “I know that!” such as, “I have seen that!”, “I have read that!”, or “I have heard that!”
Regardless of the terms your brain uses, the thing is, these 3 words and their variations are harmful and will hold you back from taking action.
So when you notice your brain playing games with you, what can you do?
(1) Question Yourself Back

When your brain says, “I know that!” or any of its variations, pause and ask, “Do I, really, know that?” Your mind could deceive you by answering, “Yes, you know that!” and stop you from implementing ideas.
When that happens, ask yourself again, “Do I, really, know that?” Questioning the second (or third) time will challenge your brain and you will become aware of your current knowledge. You will also identify the game your brain is playing with you.
(2) Ask If You are Using The Knowledge

Once you have identified the answer to the question, “Do I, really, know that?”, you could dig deeper and ask yourself another question: “If I, really, know it, how am I utilising it?”
The above question will challenge your brain even more because it is trying to keep you stuck and when you present old information, it repels it.
So when you ask, “If I, really, know it, how am I utilising it?”, you become aware if you implement or do what you learned, heard, or read.
In simple words, I will say, if you are not doing it, you DO NOT KNOW it!
(3) How Can You Make It Better?

Once you have answered the question, “If I, really, know it, how am I utilising it?”, the third question you should ask is: “How can I use it better?”
For example, suppose you meet an Affiliate Marketer who shares steps or secrets on how you can become financially independent. As you listen to them, you could find yourself saying, “I know that! I have heard it before!”
Before rejecting the information being shared, ask yourself the first question: “Do I, really, know that?”
Once you identify whether you know or don’t, ask yourself the second question: “If I, really, know it, how am I utilising it?”
After thinking and figuring things out, you could ask the third question: “If I, really, know it, how am I utilising it?”, the third question you should ask is: “How can I use it better?”
This will help you identify how you can better use the information to help your audience, prove value, and solve their problems.
By answering this question, you’ll be able to expand on what you’re learning and come up with your own unique way of applying the information.
By answering all the 3 questions, you can delve deep and discover something innovative. Consequently, you will come up with that “aha!” moment and that life-transforming idea will pop into your mind.
Just remember, you are not your brain or mind, you are your heart, and the above three questions help you to find what your heart stands for and values.
Conclusion
“I know that” are the three most dangerous words in the world of Affiliate Marketing. In reality, they are the most dangerous words in the entire world. But since I am an Affiliate Marketer, I will focus my discussion on the horrific consequences on Affiliate Marketing, okay?
When used individually, however, the three words, I, know, and that pose no threat. But when you string them together, the result can be deadly to your Affiliate Marketing business.
And, here’s the spoiler – you use “I know that” more often than you realise!
Shocked?! Well, speaking them out is not necessary. Sometimes, the little voice in the back of your head says it, without you even realizing it. That’s when the 3 words are at their destructive best!
So, in this blog, I will share why “I know that!” can wreak havoc on your Affiliate Marketing business and how you can overcome this ego-filled disease.