It doesn’t matter how skilled or knowledgeable you are. If you want to be a successful Affiliate Marketer and make commissions constantly, you have to be meticulous when choosing your niche.
If you want to take up Affiliate Marketing as a full-time career, you have to find the right balance between choosing a profitable niche and a niche you are passionate about. 95% of Affiliate Marketers quit because they choose either of the two.
So how do you choose a niche? The solution is simple: Research.
Do not blindly choose a niche because some “guru” claims it to be profitable.
What Is A Niche?
Before taking up Affiliate Marketing full-time, your first challenge is to choose the right niche, a blend of decent-paying and the one you love.
Instead of signing up as an affiliate of products in several niches, select the one you are passionate about and the one that will help you earn a decent commission – some tens of dollars, if not thousands.
According to me, it is more profitable to earn well from one product than to earn a few couple of dollars from several programs.
Before we go through the list of the most profitable niches, I would like to answer the question: What Is A Niche?
According to Collins dictionary, “A niche in the market is a specific area of marketing which has its particular requirements, customers, and products.”
Too formal? Well, here is my definition of a niche.
According to me, a niche is a small segment of a large market. For example, if fitness is a large market, then “yoga for weight loss” is a niche. If fashion is a large market, then “women’s jackets” is a niche.
I give the ‘cake’ analogy while explaining a niche to my students.
If a cake represents a large market, then a slice of that cake represents a niche, okay?
Now that we know what a niche is, let’s look at the steps of how you can choose your niche.
How Can You Choose Your Niche?
I am an Affiliate Marketer since 2018 and this is how I chose and finalized my niche.
I divided the process into 3 simple steps:
Step 1: Introspect
The first step to choosing your niche is to sit quietly for 5-10 minutes and make a list of all the things you love.
If I were a beginner and had to choose my niche, this is what my list will look like:
- Playing cricket (Always the first love)
- Reading
- Teaching Mathematics
- Creating websites
- Writing
- Listening to music
- Watching videos
- Etc.
Now, it’s your turn. Sit quietly for 5-10 minutes and create your list.
Step 2: Research (Google Search)
After you have created the list, open your browser and search “<<list item>> average income”.
I will go through each list item and find the average income.
For instance, if I were to find the average income of each item in my list, it will be as follows:
| Passion About | Source / Resource | Income |
| Playing cricket | India Fantasy | Test match: ₹15 Lakhs per match One-Day International: ₹6 Lakhs per match Twenty20 International: ₹3 Lakhs per match |
| Reading | – | Can be a hobby |
| Teaching Mathematics | AmbitionBox | Average Starting Salary: ₹50 Thousand per year Highest Salary: ₹7 Lakhs per year |
| Creating websites | AmbitionBox | Average Salary: ₹3.2 Lakhs per year Average Salary by city: Mumbai: ₹3 Lakhs per year New Delhi: ₹3 Lakhs per year Bengaluru: ₹3.6 Lakhs per year Pune: ₹2.9 Lakhs per year |
| Writing / Blogging | Talent.com | Average Salary: ₹2.85 Lakhs per year Lowest Salary: ₹2.12 Lakhs per year Highest Salary: ₹5.85 Lakhs per year |
| Listening to music | – | Can be a hobby |
| Watching videos | – | Can be a hobby |
Now, it’s your turn to go through your list and see if there is income potential. Please note that, although, you can go through the entire list, eventually, you must choose only 1 niche.
Step 3: Brainstorm: How Can Your Passion Help People?
After creating a list of things you love and finding the average income, you need to figure out how your passion can solve people’s problems.
From my list, if I choose “listening to music”, I will ask myself: How will “listening to music” help people?
No matter how much I research, I won’t find a plausible reason to convince me that listening to music helps people.
So, from my list, I will choose the thing that helps people and solves their problems, okay?
For instance, If I choose “creating websites”, I realise that there are over 1.96 billion websites on the world wide web today. Of these, less than 200 million are active. (Source: Internet Live Stats)
With that number, I am convinced that websites are rising on the Internet and every business needs a website, more than ever.
And since start-ups are on the rise, I can help them create a website and establish their presence on the Internet.
So, those are the 3 steps I followed to choose my niche. You can follow them and choose your niche today itself!
However, if you are not sure if your passion can be converted into a profitable Affiliate Marketing business, you could go through my premium course where you will learn the steps to choose and finalise your niche through a proven method.
Additionally, you could use the Niche Finalization Tool created by my mentor and choose your niche in a few minutes.
Now, if you still feel you aren’t able to choose your niche, you could find out the most profitable niches for Affiliate Marketing in 2022 below.
The Most Profitable Niches For Affiliate Marketing
It is a mind-boggling task to choose an ideal niche when hundreds of competitive niches exist in the market. To help you out, my team and I have made a list of the top 5 profitable niches after days of research. Read on to know more.
(1) Health
The first popular niche for Affiliate Marketing is “Health.” In India, 41.88% of females and 38.67% of males are obese.
Due to the COVID-19 pandemic, more than 5 lakh people have unfortunately lost their beautiful lives.
The number of asthma patients in India is well over 25 million and I am one of them. I have been using an inhaler for about 2 decades, now.
So, if you can help people to get back into shape, boost immunity, etc. you can choose “Health” as your niche.
Choose this niche only and only if you are an expert at solving health-related problems. Do not ever promote products that you have no idea bout, okay?
If you can help people to lose belly fat, please ensure that the methods and steps you share have worked.
Many people in the health space watch a few videos and read a few blogs, note down points and share the same points in their sessions.
Please do not be that person. If you are advocating so-and-so, please make sure that it has worked before and you have experienced it, as well, okay?
Another important point I want to share is that you must go deeper and choose a specific sub-niche.
So, if health is the larger market, yoga is a small segment or niche, and yoga for asthma patients is a sub-niche.
I will also share another example. If health is the larger market, diet is a small segment or niche, and diet for boosting digestion is the sub-niche.
(2) Wealth (Make Money)
If you can help people to make money, you can choose this niche.
People can make money through trading, investing in stocks, mutual funds, cryptocurrency, and so on. People will be ready to buy you if you can help them make money through any of these methods, okay?
(3) Relationship
Now, let’s move to the third most profitable niche, “Relationships.” Nowadays, many relationships are failing. Couples are breaking up, married couples are finding it difficult to stay in the marriage, parents and children do not have a loving relationship, boss and employee relationship is hardly pleasant, and so on.
The world is facing a relationship crisis. Many friendships end because of a silly misunderstanding. The world needs people who can help them improve the quality of their relationships.
So, if you can help people to have a better relationship, you can choose the Relationship niche. Again, you can go deeper and choose one specific area as your niche and sub-niche.
For example, if Relationship is a large market, then relationship for married couples is a niche, and relationship advice for married couples through counselling could be a sub-niche, okay?
(4) Technology
Thanks to technology, our lives have become easier. Technology delivers entertainment and helps us share our lives and opinions more easily.
The world is becoming more digital, we are entering a digital transformation and it has brought about a software industry that is worth $500 billion. Yes, billion, with a B.
According to studies, the digital entertainment revenue worldwide is expected to cross $2.5 trillion by 2024. Products related to this niche include digital streaming, digital downloads, video games, business software, mobile technologies, and so on.
You should also consider evolving remote work trends. Look for opportunities to help people stay connected, stay organized, and work efficiently from a home office.
Educate your audience and match them with products and services they’ll find useful, alright?
(5) Personal Finance
The fifth most profitable niche for Affiliate Marketing is personal finance. The personal finance niche helps people to manage their money, grow their money, and so on.
The personal finance segment is expected to grow at a 20% compound annual growth rate. It is projected to reach over $300 billion by 2025.
This niche includes e-invoicing, so if you’re considering this niche, make sure to consider how age and income level may dictate which products and services are best suited to your audience.
Also, please bear in mind that people want to be sure that financial products and services are safe and simple to use as the personal desire for financial security and growth is innately strong.
To become successful in the personal finance space, understand and address these desires and the fears that accompany them.
Your content can educate consumers, giving them the tools they need to make smart financial decisions.
In addition to the niches above, there are hundreds of other niches that you can choose from.
If you do not like any of the aforementioned niches, my team and I have created a list of 200+ niches that you can go through and choose your niche. Fill out the form below and you will get the entire list delivered to your inbox.
Conclusion
If you want to take up Affiliate Marketing as a full-time career, you have to find the right balance between choosing a profitable niche and a niche you are passionate about. 95% of Affiliate Marketers quit because they choose either of the two.
In simple words, a niche is a small segment of a large market. For example, if fitness is a large market, then “yoga for weight loss” is a niche. If fashion is a large market, then “women’s jackets” is a niche.
I give the ‘cake’ analogy while explaining a niche to my students.
If a cake represents a large market, then a slice of that cake represents a niche, okay?
I am an Affiliate Marketer since 2018 and this is how I chose and finalized my niche.
I divided the process into 3 simple steps:
- Introspect: The first step to choosing your niche is to sit quietly for 5-10 minutes and make a list of all the things you love.
- Research: After you have created the list, open your browser and search “<<list item>> average income”.
- Brainstorm: After creating a list of things you love and finding the average income, you need to figure out how your passion can solve people’s problems.
If you are not sure if your niche is profitable, my team and I created a list of the 5 most profitable niches for Affiliate Marketing:
- Health
- Wealth
- Relationship
- Technology
- Personal Finance
If you are still not sure if your niche is profitable, you could go through my premium course where you will learn the steps to choose and finalise your niche by following a proven method.
