There is a new way to find your target audience and it is helping every big brand!
The Persona Technique.
I have been using this strategy and it has brought me more than 151 subscribers to my email list.
The same approach helped me find my target audience while running ads extremely easily!
And, in this post, I will share how you can find your target audience as I did, step-by-step.
Create A Persona
In this step, you will research and discover your ideal target audience.
This is where the real magic begins! If you do this step correctly, the next steps will become way easier.
So, let’s dive in!
Suppose, you are a fitness trainer and you are invited to train people over 50 years of age and a group of men in their 20s.
Would you recommend the same exercises to both groups of people?
Definitely not, isn’t it?
You will recommend exercises to people based on their age, physique, fitness goals, etc, right?
The same is the case for finding your target audience. According to Brian Dean, “when it comes to copywriting, the who is 10 times more important than the what.”
And, trust me, the traditional way of targeting does not work today. Unless you discover the who, you will not find the audience who will buy from you.
I have seen many Affiliate Marketers who target people from a specific location or people who have a particular interest.
For example, if you promote health-related products, your target customer could be a lanky person who wants to gain weight, or an obese person who wants to lose weight and fat.
Do you see how different both people are?
That’s why, instead of calling them ‘target audience’ or ‘target customers’, I call them “Persona”.
What Is A Persona?
In simple words, persona defines your target audience or target customer avatar.
Here, you will not target people based on their location, age, gender, or annual income. You will dig deep and find the values that your target audience stands for.
Continuing our fitness example. You promote health-related products, so the values your target audience would stand for are:
- Getting back in shape
- Boosting immunity
- Looking more attractive
- Developing an active lifestyle
- Reducing the risk of disease
- Improving the quality of sleep
- etc.
Now, when you have defined the values that your target audience or target customer stands for, be it a person over the age of 50 or a person in their 20s, it does not matter.
Irrespective of their age and gender, they have the above values in common and you can target them to promote your health-related product.
When I came across this strategy, I was mindblown! It is completely different from what I learned in the initial days of my Affiliate Marketing journey.
When I started my journey, just like you, I was advised to target people based on city, age, gender, and annual income.
How Can You Find Your Persona?
As I mentioned above, your target audience can be people over 50 or people in their 20s, both men and women, from anywhere.
The benefit of discovering a persona is that you do not say, “I sell only to men in their 20s from Mumbai.”
You are not selling to people based only on their age, gender, and location. Instead, you sell to people who share a set of values.
To simplify, you do not sell to people based on their demographics. You, instead, sell to people based on what they want.
So, the first step is to find what your target audience values.
Find the Exact Queries That Your Persona Searches For
Once you have created the persona, it’s time for you to find out what they search for on the Internet.
When you know the queries that your persona searches for, you are really pinpointing their dreams, and goals.
With your persona’s dreams and goals at your disposal, you can draft a sales copy that appeals directly to them.
And, when they come across a copy that contains their dreams and goals, they go, “Hey! This person understands me and what I want. Let me check out their product(s).”
How Can You Find Terms That Your Persona Searches For?
In this step, you find out exactly what your persona searches for. I have broken the process down into 3 simple steps:
Step 1: Find Out Where They Spend Time
The first step is to find the places where your persona spends time.
According to my experience, most of the online population spends their time on:
- Social Media
- Online Communities
- Forums
- Quora
- Online Courses
- etc.
Step 2: Find Out What They Search For
Now that you know where your persona spends most of their time, you can find out the queries they search for.
For example, if your persona is active on Quora, go to Quora and type your niche-specific keywords. I am an Affiliate Marketer, so, I would go to Quora, and type “Affiliate Marketing“.
After applying a few filters, I would get the keywords or phrases that my persona is searching for and copy and paste them into a word or Google Docs file.
When you have a trove of keywords, you can pull them out and use them in your sales copy to make it powerful.
Step 3: Ask Your Persona About Their Problems
A great way to discover the dreams and goals of your persona is to ask them what they want.
A few methods to reach out directly to your persona are:
- Email List
- Polls
- Surveys
- Interviews
- Feedback
- Social Media
- Etc.
The method that worked for me is the email list. Whenever anybody subscribes to my email list, I send them an email asking, “What is your biggest challenge?”
Although it is a simple question, I received as many as 61 responses to it.
The advantage of knowing from your persona what their challenges are is that you know what they are looking for and you can use their responses to craft a super powerful sales copy or create content that helps them overcome the challenges.
What’s The Benefit Of Having A List Of My Persona’s Values, Struggles, Dreams, And Goals?
As I have mentioned a few times in this post, when you have a list of keywords, struggles, dreams, and goals of your target audience, target customer, or persona, you can draft a super powerful sales copy.
When your persona comes across a copy that addresses their values and dreams, they get the feeling, “Oh! This person understands me and my wants! I should check their products out.”
Thus, a sales copy addressing your persona increases your chances of converting them into a paid customer.
Conclusion
In this post, I shared how you can find your target customers, using the ‘Persona Technique’.
Through this technique, you find the values that your target audience stands for (persona) and the keywords they search for on the Internet.
The result?
You can create super-powerful content that appeals to your persona and increases the possibility of generating sales.
So, will you use the strategy that I shared in this post? Let me know in the comments box below.
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