You open Instagram and see someone make ₹3 lakhs in 20 days from their coaching business.

You can’t help but wonder if you could do it, too.

And why not?

Perhaps you’re already the “go-to person” in your circle, giving advice on jobs/careers, health, relationships, and finance. You’re already coaching in the shadows.

Yet, YOU are stuck in a 9-to-5 job, helping others for free while those Instagram coaches make a fortune.

That jealousy burns because you’re losing time, freedom, and the life you could claim.

But coaches who promise “₹1 lakh in 3 days”, “₹10 lakh in 7 days”, or “₹1 crore in 6 months” make you doubt the credibility of the coaching industry.

Let me tell you something: Coaching is NOT a fad, sham, or scam! It’s a REAL INDUSTRY.

The top 100 students of Siddharth Rajsekar have made ₹464.8 crores in revenue.

Coaching is a multi-billion-dollar industry where even a flute coach like Harsh Dave has made more than ₹1 crore.

You don’t need a huge following on social media or dozens of certifications to start your coaching business. You do not need to quit your job tomorrow.

You can become a coach even if you can SOLVE 1 PROBLEM!

In this comprehensive guide on starting a coaching business, you’ll discover a clear, simple path to turn what you already know into a real coaching business.

What Is A Coaching Business?

A coaching business is extremely simple:

You help people overcome a painful problem or help them achieve a specific goal and get paid for that guidance, support, and accountability.

You’re not doing the work for them.

You’re not giving them medicine or therapy.

You’re helping them overcome a problem or achieve a goal/transformation.

Here are a few relatable examples:

(1) Career Coach

Someone hates their job and feels lost.

A career coach helps them figure out what they actually want, polish their CV, practise interviews, and land a better role.

(2) Health Coach

A busy professional keeps starting and quitting diets.

A health coach helps them build simple routines, better food habits, and daily movement they can actually stick to.

(3) Business Or Sales Coach

A freelancer or coach can’t get consistent clients.

A business/sales coach helps them refine their niche, sharpen their offer, improve their sales calls, and set up a basic lead system.

(4) Relationship Coach

A couple keeps fighting about the same things.

A relationship coach helps them communicate without attacking each other, understand triggers, and build healthier patterns.

In every case, the “business” part is simple:

• There is a clear problem
• You offer a structured way to solve it
• People pay you for that transformation

Why Is Coaching The Best Business For Skilled People?

(1) Freedom Of Time & Money

The reason I became a coach is the freedom of time.

You’re not stuck in fixed office timings or fixed salary slabs.

You decide when you work, how many clients you take, and what you charge.

For instance, you can help career professionals with interview prep.

Instead of grinding 9 to 5 in an office, you do 3 focused sessions a day, mostly evenings, and still earn more than your old job.

You can take a weekday off to attend your kid’s event or just recharge, without asking anyone for “permission”.

(2) Real Impact On Real People

You’re not pushing random tasks or reports; you’re helping someone change their life.

Suppose a client comes to you crying because they’re stuck at ₹30,000 per month.

Six months later, they’re confidently charging more, closing clients, and paying off debt.

They message you, “Because of you, I finally feel proud of myself.”

That feeling is different from any corporate “good job” email.

(3) Your Own Growth Compounds

To be a good coach, you’re forced to grow: your communication, your thinking, your systems, your emotional maturity.

The business becomes a personal development machine.

I started as a shy, introverted individual who was scared of sales calls.

After 63+ calls, I’m calmer, clearer, and better at handling objections.

Those skills don’t just help in business; they help me make better relationships, negotiations, and now each call feels exciting and not terrifying.

Should You REALLY Become A Coach?

My mentor always says, “Intention is everything in coaching.”

You should become a coach only when you genuinely want people to transform and live better lives.

To genuinely help people, you must care about them deeply.

That care comes only when you want to serve them.

This requires a lot of inner and outer work. 

You’re a strong fit for coaching if:

(1) People Already Come To You For Help

Friends, colleagues, or clients naturally ask for your advice, perspective, or feedback. You’re already the “go-to” person in your circle, just not paid for it yet.

(2) You Genuinely Care About Other People Winning

You feel a real high when someone says, “Because of you, I did it.”

You’re not just chasing money; you want your work to actually matter.

(3) You Can Handle Uncomfortable Truths

You’re willing to hear and speak the truth, even when it’s not pretty.

You don’t sugarcoat everything; you care more about their growth than their temporary comfort.

(4) You’re Okay With Not Being The Hero

You don’t need constant validation.

You’re happy when your clients or students shine.

Your ego can handle clients getting better results than you did.

How To Start A Coaching Business From Scratch?

Step 1: Choose A Profitable Coaching Niche (From What You Love!)

(1.1) What’s A Coaching Niche?

According to Collins Dictionary, “A niche in the market is a specific area of marketing which has its particular requirements, customers, and products.”

Simply put, “a niche is a small part of a large market.”

For example, if:

• Fashion is a large market; luxury handbags, party shoes, or denim jeans are small markets
• Fitness is a large market; yoga, weight-lifting, and dieting could be 3 different small markets or niches

I love the cake analogy while explaining a niche.

If a cake represents the large/broad market, then a slice of that cake is the niche.

(1.2) Most Profitable Coaching Niches

Before sharing the most profitable niches, I want to recall my mentor’s words.

He says, “Coaching business is not about how much knowledge you have, it is about what problem you can solve.”

So, whatever niche you choose, your topmost priority must be to help people and solve their problems, okay?

Now, let’s see the most profitable niches for a coaching business.

As per my experience and knowledge, there are 6 broad categories of coaching niches.

Niche 1: Business Growth

The first category is “Business Growth.” If you can help businesses grow, you can choose business growth as your niche.

Every business in the world wants to grow its sales, profits, revenue, Return on Investment or ROI, Return on Ad Spends or ROAS, etc.

So, if you think you can help a business grow its sales, profits, revenue, or ROI, you can choose this niche, okay?

Niche 2: Career Growth

The second niche is “Career Growth.” If you think you can help full-time employees or working professionals become better, you can choose this niche.

You can help them improve their technical skills, communication skills, domain knowledge, tool expertise, etc.

If you are adept at Power BI, you can help those who are struggling with Power BI; if you are skilled at Google Analytics, you can help full-time employees who need help to improve their analytics expertise.

Choose one specific problem that full-time employees face, and if you can help them improve, they will be ready to learn from you and pay you, okay?

Niche 3: Health

Now, let’s move to the third broad category, “Health.”

In India, 41.88% of females and 38.67% of males are obese.

Due to the COVID-19 pandemic, more than 5 lakh people have unfortunately lost their beautiful lives.

The number of asthma patients in India is over 38 million.

So, if you can help people get better, get back into shape, boost immunity, etc., you can choose “Health” as your niche.

Choose this niche only and only if you are an expert at solving health-related problems.

If you can help people lose belly fat, please ensure that the methods and steps you share have worked.

Many people in the health space watch a few videos and read a few blogs, note down points and share the same points in their content.

Please do not be that person. If you are advocating something, please make sure that it has worked before and you have experienced it, as well, okay?

Niche 4: Make Money / Wealth

Now, let’s move to the fourth niche, “Wealth or Make Money.”

If you can help people make money, you can choose this niche.

People can make money through trading, investing in stocks, mutual funds, or cryptocurrency, Affiliate Marketing, etc.

People will be ready to buy from you if you can help them make money through any of these methods, okay?

Niche 5: Relationships

The fifth niche is “Relationships.” Nowadays, many relationships are failing.

Couples are breaking up, married couples are finding it difficult to stay in the marriage, parents and children do not have a fulfilling relationship, and boss and employee relationships are hardly pleasant.

The world is facing a “relationship crisis.”

Many friendships end because of a silly misunderstanding.

The world needs people who can help them improve the quality of their relationships.

So, if you can help people have better relationships, you can choose the Relationship niche.

You can go deeper and choose one specific area as your sub-niche. For example, if Relationship is a large market, then relationship for married couples is a niche, and relationship advice for married couples through counselling could be a sub-niche, okay?

Niche 6: Arts / Crafts

Now, let’s move to the sixth category or broad market, “Arts.”

If you can help people become better at any form of art, you can choose the “Arts” niche.

You can help people to become better writers, better singers, better sketch artists, etc.

(1.3) How To Finalise Your Coaching Niche?

I will now share the 5-step model that will help you finalise your niche TODAY itself!

I will also share AI prompts to help you find your niche in a few minutes.

Step 1: Passion

The first P of the 5P model is Passion. Always choose your niche based on your passion.

Pause for a moment, grab a piece of paper and a pen and write down all the things you love.

DO NOT use ChatGPT or any other AI tool for this.

Close your eyes, take a few deep breaths, and ask yourself what you are passionate about.

“Which one thing can you do for hours?”

“What is that thing you never get tired of?”

Have you written down all the things you love?

Good! Let’s move on!

Step 2: Problem

The second ‘P’ is ‘Problem’. Your niche should solve a problem.

The niche that you are passionate about should solve real people’s real problems, okay?

If your niche does not solve a problem, DO NOT choose that niche!

Now, there is a difference between a hobby and a passion that solves people’s problems. For example, I love listening to music, but does it solve a problem? It does not!

I cannot solve people’s problems by listening to music, can I?

So, your passion must solve a problem.

AI Prompt:

“What problems do people face when it comes to [copy-paste all the things you’re passionate about here]? Only list the problems.”

Step 3: Persona

The third ‘P’ is ‘Persona.’ Your passion should solve problems of a specific persona. A persona is a group of people that face a set of problems, have a common interest, exhibit similar behaviours, and so on.

For example, if your niche is ‘Health’ and your sub-niche is ‘yoga’, your persona will be people who want to lose belly fat, people who want to get back into shape, etc.

Use the AI prompt below to discover the ideal persona or target audience for your niche:

“Now, create a persona of someone who faces all the problems you listed in the previous response.”

Step 4: Potential

The fourth ‘P’ is ‘Potential.’

Your passion should solve the problem of a persona, and it should have the potential.

The potential for what?

Step 5: Pay / Payment

Your niche should have the potential for the fifth ‘P’, ‘Pay.’

Your passion must solve problems of a specific persona, and it must have the potential to get you paid.

Copy-paste the AI prompt below to find the income potential of your chosen coaching niche:

“Now, tell me, how much I can earn if I choose [enter the chosen niche here] as the niche for my coaching business? Can you tell me what the income range would be in INR (or your country’s currency)?”

Now, put the things you love through the 5P niche finalisation method and discover if your niche TODAY!

Step 2: Attract The Ideal Audience With Valuable Content

I’ve said this many times, and I’ll say it again:

YOU MUST BE A PROBLEM-SOLVER, not a product/program-seller.

“Why?”, you ask…

Imagine this: you’re walking through a mall after a long day. You’re tired, and your mind is on getting home and maybe grabbing a quick bite.

As you pass a kiosk, someone steps into your path with a big smile and says, “Hi, sir, one minute! Can I show you something?”

In that moment, a lot happens inside you.

→ Your body tenses up a little.

→ Your brain says, “Oh no, not now.”

You don’t know this person, and you don’t know if you can trust them.

You feel a mix of pressure and awkwardness. You don’t want to be rude, but you also don’t want to get stuck in a long pitch.

They start talking quickly about their product. Maybe it’s a credit card, a skincare product, a gym membership, or a course. You’re nodding politely, but inside you’re thinking:

→ “How do I get out of this?”

→ “What are they hiding?”

→ “Are they just trying to take my money?”

You feel slightly defensive, as if you need to protect your time, your wallet, and your personal space.

Your eyes might start searching for an escape: your phone, another shop, or an excuse like “I’m in a hurry.”

That feeling, in simple words, is:

• Uncomfortable
• Pressured
• Distrustful
• Slightly guilty for wanting to walk away while still wanting to walk away

It doesn’t matter how good the product is at that moment. Because the approach is sudden and one-sided, you feel like a target, not a person. That’s exactly how your audience feels when a stranger online suddenly pitches without building any relationship or trust first.

Hence, becoming a problem-solver is non-negotiable!

So how do you solve people’s problems?

By posting CONTENT that SOLVES problems and adds value.

Here’s the type of content that you MUST post:

(2.1) Long-form Content Types

(2.1.1) Case Studies (Deep-dive Story Posts)

This is where you take one real story, either your own or a client’s, and explore it in detail.

Instead of saying “How to get clients,” you might say, “How I went from 0 to 7 paying clients in 45 days after being rejected 19 times.”

You share the tough emotions, the mistakes, the turning point, and what changed specifically.

It works because your audience can see their own fears and struggles in your story.

They don’t feel like they’re being lectured; they feel understood. This type of content promotes your method without sounding like a sales pitch.

Long LinkedIn posts, lengthy Instagram captions, emails, and blogs are ideal for this.

One strong, honest story can outperform 20 posts with tips, because people remember stories and connect them to you.

Remember, facts tell, but STORIES SELL!

(2.1.2) “Build In Public” Diaries

In this format, you document the journey rather than only showing the polished outcome.

You share monthly revenue breakdowns, failed launches, ad experiments, what you tried, what didn’t work, and what did.

You speak like a friend catching up: “We tested X. It failed. Here’s why I think it didn’t succeed and what I’m changing next.”

This builds strong trust because your audience sees you as a real builder, not a guru on a pedestal.

They also feel like they’re getting a “behind-the-scenes look” that others pay for.

This works well in newsletters, YouTube videos, podcast episodes, and blog posts where you can dive deep, share screenshots, and provide context.

(2.1.3) Rants

These are opinion pieces or videos where you call out nonsense in your industry and suggest a better alternative.

For instance, “Why ‘charge your worth’ is ruining new coaches” or “Most 10K-in-10-day promises are scams; here’s the math.”

The key is: you don’t just shout; you show with examples, screenshots (when ethical), numbers, and logic.

This type of content attracts people who are tired of hype and want someone who speaks plainly.

It positions you as a thought leader, not a parrot.

Ideal formats include long LinkedIn or Facebook posts, YouTube videos, podcast episodes, and blogs.

The risk is higher, but the loyalty and word-of-mouth from the right audience can be substantial.

(2.2) Short-form Content Types

(2.2.1) “This Is You” POV Skits

Short videos where you act out or narrate your audience’s internal dialogue.

For example: “You, opening Canva at 11:58 pm to post ‘daily content’ with no idea what you’re doing.” Or “You on a sales call saying, ‘My fee is… um… whatever works for you.’”

These clips work because they poke fun at behaviour with kindness.

Your audience feels recognised, but in a funny, safe way.

They share it in DMs with notes like, “Bro, this is literally me.”

Hook quickly, exaggerate slightly, and keep it under 30 to 45 seconds.

Perfect for Reels, Shorts, and TikTok.

At the end, add one clear line that establishes your authority: “If you’re tired of this loop, here’s what I’d do instead…”

(2.2.2) Roast + Reframe Clips

In this type, you take a common belief or trend and roast it, then immediately reframe it.

For example: “Stop copying US coaches charging $5K when you’re afraid to ask for ₹5K. Your price issue is not the amount; it’s your proof and positioning.”

You call out the misunderstanding, then give a straightforward next step.

This content works because it gives your audience the wake-up call they secretly need, plus a path forward.

It’s sharp, opinionated, and filters out low-interest people.

Use attention-grabbing hooks like “Hard truth:” or “If you’re doing this, stop.”

Keep them short, around 20 to 40 seconds, or as a short text carousel.

(2.2.3) Micro-stories / Screenshots With Context

Think of one WhatsApp screenshot (with names blurred), a client message, a lost lead, or a failed ad result, along with your one-paragraph breakdown of what really happened.

You’re not just sharing a win; you’re saying, “Here’s the story behind this screenshot and what you can learn.”

These posts feel authentic because they’re based on real conversations and numbers.

People enjoy glimpsing into “real life” without needing a long watch time.

Great for Instagram carousels, LinkedIn image posts, stories, and emails.

They’re also quick to create from your daily experiences: whenever something interesting happens with a client or lead, you have content.

(2.2.4) “Here’s Why This Didn’t Work” Breakdowns

Very brief analyses of failed attempts: a low-converting webinar, a dead reel, a DM script that got no replies.

You share the failure and one specific reason it flopped.

Your hook focuses on the failure rather than the success: “Webinar with 120 signups, 0 sales. Here’s the mistake I made.”

This resonates with your audience’s biggest fear (failing publicly) while turning it into insight.

It shows you as someone who experiments in real life, not just someone who copies frameworks.

This works well as 30 to 60-second reels/shorts, quick LinkedIn posts, or concise carousels.

Your call to action can be gentle: “Want me to review your funnel? Comment ‘audit.’”

(2.3) Content Types To Solve Your Audience’s Problems

You can also plug in the aforementioned content types in the following ways.

I want to thank Rajiv Talreja and Chethan HR for sharing these in a live workshop.

(2.3.1) Direct Information, Answer

This is the simplest way to add value: answer the question clearly and directly.

No fluff, no suspense, no story, just “Here’s what you should do and why.”

It works best when your audience already knows their problem and is looking for a straightforward solution, like “How do I get my first coaching client?” or “Which tool should I use for email?”

Use this approach when you want to build trust quickly and show that you know what you’re talking about while respecting people’s time.

(2.3.2) Step-By-Step Guide

Here, you break a solution into clear, numbered steps.

Instead of saying “Get more leads,” you write,

→ Step 1: Optimise your profile

→ Step 2: Shortlist 20 prospects

→ Step 3: Send this script

This reduces overwhelm because your audience can see a clear path from A to B.

It’s perfect for tutorials, quick implementation posts, or carousel content where each slide represents one step.

People save and share these because they feel like a mini playbook they can put into practice without hiring you, which ironically makes them more likely to hire you later.

(2.3.3) Process

Process content shows the overall roadmap, rather than small steps.

For example, “My 3-phase system to go from no niche to booked-out coach.”

You explain the big picture:

→ Phase 1: Clarity

→ Phase 2: Visibility

→ Phase 3: Scale

This helps your audience understand how everything fits together. It positions you as a strategist, not just someone who offers tips.

Process content is powerful in webinars, sales pages, and long posts because it builds belief: “Oh, there is a method. I’m not stuck because I’m broken, I just don’t have a proven process yet.”

(2.3.4) Step-By-Step Vs Process (Combo Use)

Sometimes you combine process and step-by-step: first, you present the big picture, then zoom in on one piece.

For example, explain your 3-part client acquisition system, then provide a step-by-step guide just for “DM outreach.”

This layered approach makes your content feel premium and “course-like” even when it’s free.

Your audience experiences depth and clarity without getting lost.

It also naturally leads to your offers: “If this one step helped, imagine what the full process with feedback will do.”

(2.3.5) Tips

“Tips” are short, practical pointers that someone can apply quickly.

For instance, “3 tips to make your discovery calls feel natural instead of salesy.”

Each tip should be specific and focused on behaviour, not generic like “be confident.”

Tips work well as quick posts, carousels, or reels with bullet-style captions.

They’re easy to digest and share, but can feel basic if there’s no insight or context.

Add a small story or example under each tip to make them feel more grounded and less like recycled advice.

(2.3.6) Do’s & Don’ts

This format instantly creates clarity by drawing a line between good and bad behaviour.

For example, “Do: Ask specific questions. Don’t: Pitch in the first DM.”

It works well visually (carousels, tables, reels with split-screen text) and taps into your audience’s fear of making mistakes.

It also subtly highlights your expertise, as you not only share what works but also warn about what can hurt results.

Keep each “Do” and “Don’t” concise and based on real experience, not theory.

(2.3.7) Things To Follow

This is a curated checklist of behaviours, principles, or habits.

For example, “7 rules every new coach should follow in their first 6 months.”

It feels lighter than a process but more substantial than random tips.

Your audience appreciates this because it resembles the “code of conduct” they wish someone had shared with them earlier.

Make each item concrete and easy to visualise, not vague ideas.

This format is great for posts that people save to revisit, especially on Instagram and LinkedIn, where “rules” and “laws” formats perform well.

(2.3.8) Tools

Tool content showcases apps, platforms, or resources that make your audience’s life easier.

For instance, “5 tools I use to run my coaching business from my laptop.”

This is effective because people often worry about wasting time or money on the wrong tools.

You’re reducing that risk and filtering options for them.

Add a one-line use case or pro/con for each tool so it doesn’t feel like a random list.

It builds authority because you clearly show you’re in the game and have tested various options.

(2.3.9) Cheat Sheet

A cheat sheet is like a condensed guide your audience can refer to repeatedly.

It could be: “Cheat sheet: 15 DM openers that don’t feel salesy” or “Launch metrics cheat sheet.”

It works because it saves them thinking time.

Content like this often gets saved, printed, or turned into a desktop note.

You can deliver it as a carousel, PDF lead magnet, or mini-image post.

The key is to make it genuinely useful for reference, not just a fancy term for “random tips.”

(2.3.10) Q&A / FAQs

Here, you address specific, common questions your audience already has, like “Do I need a certification to coach?” or “How do I price my first offer?”

This format is effective because it directly meets people where their doubts exist.

It can be a single Q&A post, a carousel with one question per slide, a live session, or a reel where you answer a question on camera.

It positions you as someone who understands the real objections and fears in your niche.

Use actual questions from DMs, comments, or sales calls to ensure maximum relevance.

(2.3.11) Questions To Ask Before…

This format flips the script: instead of providing answers, you give your audience the questions to consider.

For example, “5 questions to ask yourself before launching a group program” or “Questions to ask before hiring a coach.”

This works because it offers your audience a decision-making filter. They feel more in control and less likely to make mistakes.

It also subtly shapes their standards and often points them back to your approach. This format is great for carousels, checklists, and email content.

(2.3.12) Options To Choose Between

People often feel stuck because they think there’s only one right way.

This content presents different paths and helps them choose.

For example, “1:1 vs group vs course: which is right for your stage?”

You break down the pros, cons, who it’s suited for, and what to avoid.

This approach calms decision anxiety and prevents them from imitating others blindly.

It works especially well when you want to showcase nuance and demonstrate that you’re not promoting a one-size-fits-all solution.

(2.3.13) Parameters To Consider

This content is for decisions that feel complex.

You provide a set of filters like budget, time, skill level, audience size, and risk tolerance.

For instance, “Parameters to consider before running ads” or “What to think about before choosing your niche.”

It works because it transforms a vague emotional choice into something more logical and organised.

Your brand becomes “the calm voice of reason” in a noisy space.

This approach is great for long captions, LinkedIn posts, or short frameworks in carousels.

(2.3.14) Mindsets

Mindset content addresses how your audience thinks and perceives themselves: fear, self-doubt, impostor syndrome, scarcity, and perfectionism.

Instead of providing tactics, you challenge beliefs like “I need 10K followers before I can charge high-ticket.”

You explain why that belief holds them back and offer a healthier alternative.

This type of content triggers emotional responses and gets saved because people see their own inner voice reflected in your words.

Just ensure it’s not vague motivational fluff; connect the mindset shift to specific actions and results.

(2.3.15) Truths

“Truths” are hard-hitting realities your audience needs to hear, even if they may not want to.

For example, “Most of your ‘content problem’ is actually a clarity problem.”

This content hits hard but in a respectful way.

You state the truth, explain why it matters, and often challenge a common misconception in your niche.

It builds trust because you’re willing to say what others won’t.

Keep it straightforward, not harsh. People share this type of content with captions like “Need to hear this today.”

(2.3.16) Myths

Myth-busting content addresses common false beliefs: “You need a fancy website before getting clients” or “More followers mean more money automatically.”

You identify the myth, explain why it’s wrong, and replace it with what actually works.

This educates and builds authority at the same time.

It also attracts serious followers who are tired of hype.

You can present myths as carousels (“Myth vs Reality”), reels, or mini-threads.

Always back up your points with logic, data, or personal experience.

(2.3.17) Secrets

“Secrets” are not real secrets; they’re insights that your audience hasn’t heard framed this way.

For instance, “The real reason clients hesitate about your offer has nothing to do with price.”

This format taps into curiosity and FOMO, keeping people engaged.

It’s especially effective when the “secret” results in a perspective shift that simplifies things for them.

Use this format carefully; if everything is labelled a “secret,” people will stop believing you.

Reserve it for genuinely powerful insights that break patterns.

(2.3.18) My Experiences / Lessons

Here, you share from your own life: failed launches, awkward sales calls, content that didn’t perform well, or unexpected wins.

You don’t present yourself as perfect; instead, you say, “I messed this up, here’s what I learned.”

This builds deep trust because people see a real person behind the brand.

The key is to relate your lesson to their situation: “Here’s what this means for you if you’re in this stage.”

These posts often receive high saves, comments, and DMs because they feel personal and relatable.

(2.3.19) Case Studies

Case studies focus on a specific client or project result.

You explain who they were, what problem they faced, what you did together, and what changed.

This serves as proof content. Instead of merely asserting “My method works,” you demonstrate its effectiveness.

The most compelling case studies include numbers, timelines, and screenshots (when ethical), along with emotional outcomes like increased confidence or freedom.

You can present them as long posts, emails, slides, or videos.

When done well, case studies sell without requiring a hard sell.

(2.3.20) Testimonials

Testimonials are brief, impactful proof snippets, usually in your client’s words.

They can be screenshots, quotes, or video clips.

Alone, they’re not very strong; when combined with your commentary, they become powerful.

Discuss the context behind the testimonial: who the person is, what their situation was, and what changed.

Testimonials reduce risk in your audience’s mind: “If this person achieved results, maybe I can too.”

They fit perfectly near CTAs, sales pages, and social proof sections.

(2.3.21) Appreciation / Reviews

This is your chance to publicly thank clients, tools, events, or other creators.

For example, you might say, “Shout-out to X client for fully engaging and nailing their first cohort launch.”

Or provide a “Review of this event/program and what I learned.”

This approach makes you relatable and shows you are generous and connected.

It also indicates the kind of people you work with and your standards.

These posts foster relationships and can lead to shares and tags from those you highlight.

(2.3.22) Observations

Observation content involves noticing patterns in your niche or in client behaviour.

You might say, “I’ve noticed new coaches tend to do this one thing when they are scared to sell.” Or, “Here’s what all my best clients have in common.”

This works because it makes your audience feel understood and gives them words for their own experiences.

Observations can be bold, subtle, or analytical.

They show you are actively engaged in your field, not just echoing frameworks from books.

(2.3.23) Live Examples

These are real-life snapshots that illustrate a principle, such as a live audit, a walkthrough, or your reaction to a real profile, landing page, or funnel (with permission or anonymised).

People appreciate this because they can see theory applied in real situations.

It feels like a mini coaching session they are getting for free.

You can present this in live sessions, screen-share videos, or breakdown posts.

It teaches and demonstrates how you think, which is very useful for selling one-on-one and collaborative offers.

(2.3.24) Studies / New Features

In this type of content, you discuss new research, tools, or platform updates and what they mean for your audience.

For example, you might say, “Instagram just rolled out X feature. Here’s how coaches can use it,” or “New study shows X% of people prefer Y…”

This content shows you are current and engaged with the ecosystem.

But don’t just relay the news; interpret it.

Tell your audience how to make use of this information. That’s what makes it valuable instead of just noise.

(2.3.25) Reports / Statistics / Infographics

This content focuses on data.

You include statistics, market size figures, trends, or internal data from your own business, then simplify it into visuals or clear explanations.

For instance, “Here’s how many leads you really need to close 5 clients per month.”

Data boosts credibility, especially with more analytical audiences.

However, make sure your language is straightforward and always answer, “So what? What does this mean for me?”

Infographics, charts, and simple graphs work well here.

(2.3.26) Trends

Trend content taps into what’s popular right now, including formats, topics, behaviours, and platforms.

For example, “3 coaching trends to follow in 2026 (and 2 to avoid).”

This works because people fear missing out on the next big opportunity.

Your role is to help them distinguish between what is important and what is just hype.

This positions you as a knowledgeable guide in a crowded environment and helps your audience focus their energy on what truly matters.

(2.3.27) Beliefs

Belief content digs deeper than mindset; it explores how your audience perceives the world and what they think is possible for themselves.

For example, “If you secretly believe, ‘people like me can’t charge premium prices,’ you’ll sabotage every sales call.”

You bring this belief to light, explain how it plays out in actions, and suggest a healthier perspective.

This approach resonates emotionally and can prompt messages like, “I felt called out by this, but in a good way.”

It’s effective for changing identity, not just habits.

(2.3.28) Expectations vs Reality

This format tends to go viral because it plays on humour and disappointment.

For example, “Expectation: Post a reel, get fully booked. Reality: 300 views, 2 likes, your mom in the comments.”

You contrast what people expect with what really occurs.

Then you provide a grounded takeaway.

This helps your audience feel less isolated in their “failures” and more motivated to do the real work instead of chasing unrealistic ideals.

It’s great for carousels, memes, and quick reels.

(2.3.29) Person A vs Person B

In this section, you compare two types of people or choices, such as “Coach A vs Coach B on sales calls” or “Creator A vs Creator B’s content habits.”

It serves as a mirror, prompting your audience to determine which person they are and which one they aspire to be.

This format creates tension and aspiration simultaneously.

Use it to showcase behaviours that lead to success versus stagnation.

It works well for short posts, reels, and visual carousels with contrasting columns.

(2.3.30) Humour / Sarcasm

Humour helps break down resistance. When you joke about real struggles like overthinking, ghosting, or content procrastination, your audience feels, “This person understands.”

Sarcasm and playful jabs are effective, as long as the punchline addresses the behaviour, not the individual.

You can use this in skits, memes, one-liners, or sarcastic statements like, “Sure, post once a month and wait for clients to find you.”

This makes your content memorable and shareable.

Just remember to balance it with warmth so you don’t come across as bitter.

(2.3.31) Memes

Memes are one of the most shareable ways to present your ideas.

You add niche-specific captions to popular templates or formats.

For instance, you could create a reaction meme about a client saying, “I’ll get back to you,” after a perfect sales call.

Memes work because they allow your audience to find humour in a difficult situation without feeling directly attacked.

They help spread your brand beyond your followers when shared in DMs and stories.

Use them to tap into inside jokes, while also pairing them with more serious content to show you’re both funny and competent.

(2.3.32) Affirmations

Affirmations help reshape self-talk.

Instead of generic phrases like “I am successful,” create niche-specific affirmations such as, “I can charge for the value I provide, not just the minutes I work.”

These statements help your audience shift from fear to possibility.

They are most effective when believable, action-oriented, and repeated.

Format them as carousels, stories, or simple reels featuring text on the screen with calming audio.

When used consistently, they help create a connection, making your voice the one that encourages them on hard days.

(2.3.33) Secrets (Revisited As Pattern-Breakers)

Finally, “secret” content serves as your pattern-breaker category.

You occasionally share posts like, “Here’s what nobody tells you about X,” which challenge everything your audience has heard.

Because you have already built trust with the formats above, these messages have a stronger impact.

They reframe thoughts, surprise a little, and simplify concepts.

Use them to create pivotal moments in your audience’s journey, leading them to decide, “Okay, I need to stop trying to do this alone and seek help.”

Step 3: Reach Your Audience With Marketing

You found your niche and types of content to post. Now, you need to figure out who to create content for and who to sell your coaching, courses, programs, or services to.

“Who to sell your products to?” WHY?

Because if you sell to everyone, you sell to NO ONE!

Imagine two Instagram bios:

Coach A:

“I help students, housewives, working professionals, entrepreneurs and teenagers improve mindset, productivity, relationships, career and health.”

Coach B:

“I help IT professionals stuck at ₹5-8 LPA switch to ₹15+ LPA product-based jobs in 6–12 months.”

Now, picture an IT guy in Pune, who is stuck and frustrated at ₹6 LPA, wanting a product role.

Who feels like the obvious choice?

Coach A sounds like noise. It’s too broad, so your brain can’t tell if they truly understand your situation.

Coach B speaks straight into that person’s pain and desire, so he thinks, “This is exactly my problem. This is for me.”

That’s what “if you sell to everyone, you sell to no one” really means.

If your message is “I help everyone with anything,” no one feels, “This is for me.”

If your message is “I help [specific person] with [specific problem],” that person finally stops, listens, and says, “This is what I’ve been looking for.”

(3.1) How To Find Your Ideal Target Audience (People Who Will Buy From You)

So, how do you find the people who will buy your product/service/program?

(3.1.1) TAM (Total Addressable Market)

TAM (Total Addressable Market) is the largest circle. It represents the total demand for your type of product or service if you magically owned 100% of the market.

For example, if you’re a fitness coach, TAM would be “all the people in the world who want to lose weight or get fitter and are willing to pay a coach.”

This number is large and a bit unrealistic.

TAM helps you determine if the market is big enough to pursue, but it doesn’t mean you can actually reach or serve all those people.

It’s like saying, “In theory, this is everyone who could buy from me if there were no limits.”

(3.1.2) SAM (Serviceable Addressable Market) 

SAM (Serviceable Addressable Market) is the smaller, more realistic circle within TAM.

It represents the part of the market you can actually target based on your language, location, niche, and business model.

For the same fitness coach, SAM could be “professionals in India, aged 25 to 45, who speak English, can pay online, and want remote one-on-one fitness coaching.”

Now, you have shifted from “everyone in the world” to “the specific people my current offer and setup can serve.”

SAM matters because it’s closer to reality: your content, pricing, and delivery are all designed for this group.

(3.1.3) SOM (Serviceable Obtainable Market)

SOM (Serviceable Obtainable Market) is the smallest, most realistic circle: the part of SAM you can truly win over in the next 1 to 3 years.

Here, you consider competition, your existing audience, your capacity, and your skill level.

For our fitness coach, SOM might be “100 to 150 clients per year from my email list, Instagram, and referrals, based on my current reach and the number of clients I can handle at once.”

It answers the question: “Given where I am right now, how many of these people can I realistically attract as paying clients?”

(3.1.4) How To Find Your TAM, SAM & SOM?

If it were the 2010s, I’d have written 500-700 words on “how to find your ideal target audience?”, but since we are living in the AI age, I will share prompts you can copy-paste into ChatGPT, Perplexity, or any AI tool you love, and find your ideal target audience in minutes!

Here we go!

AI Prompt (Copy-paste the entire prompt below):

Copy from the next line…

I’m a complete beginner coach, and I want help estimating my TAM, SAM, and SOM in simple language, plus rough earning potential.

Here are my details:

(1) WHO I want to help (even if it’s not final yet):

Age range: ____________________

Location(s): ____________________

Job / life situation: ____________________

Main struggle/problem I want to help with: ____________________

(2) HOW I plan to coach:

Delivery (1:1 / group / online / offline): ____________________

Languages: ____________________

Planned price range for my main offer: ____________________

(3) WHERE I’ll show up to get clients:

Primary platforms (Instagram / LinkedIn / YouTube / offline, etc.): ____________________

(4) MY current starting point:

Current followers/email list size (approx.): ____________________

Hours per week I can give to coaching + marketing: ____________________

Relevant experience (career, skills, degrees, etc.): ____________________

Using recent, credible market data on the coaching industry, please:

(i) Explain my TAM, SAM, and SOM in simple language (with approximate population or user numbers where possible).

(ii) Show how you’re thinking about each number.

(iii) Give me 2–3 realistic revenue scenarios for year 1 (conservative, medium, optimistic), clearly labelled as estimates, not guarantees.

(iv) Keep the explanation beginner-friendly, using examples and avoiding heavy jargon.

Copy till the previous line…

(3.2) Simplest Ways Of Marketing

Marketing your content is simple: create it, show it to the right people, and make it easy for them to take the next step.

Here are some straightforward methods with examples you can use today.

(3.2.1) Post Where Your Audience Already Spends Time

Don’t complicate “distribution.” Choose 1 or 2 platforms where your ideal clients are active daily.

• If they are professionals: LinkedIn
• If they are coaches, creators, or freelancers: Instagram and LinkedIn
• If they enjoy long-form content: YouTube and email

Example:

You write a post: “How I’d get my first 5 coaching clients from scratch.”

Transform it into:

• A LinkedIn text post (full story)
• An Instagram carousel (headline and 5 slides)
• A short Reel that summarises the 3 biggest points

Same idea, different formats.

(3.2.2) Use “DM Distribution” (Often Overlooked)

Stop relying only on the algorithm. Send your content to people who would genuinely find it useful.

Example:

You post a carousel: “7 mistakes new coaches make on sales calls.”

Then you:

• DM it to 5 to 10 people who previously asked about sales calls: “Hey, you mentioned struggling with sales calls. This post might help. No pressure to reply.”

This approach feels helpful, not spammy, and positions you as a go-to person for that topic.

(3.2.3) Break 1 Good Piece Into 5 Smaller Pieces

One strong long-form piece is a goldmine. Don’t just post it once and move on.

Example:

You record a 10-minute video: “My 3-step system to choose a coaching niche.”

You can divide it into:

• 3 reels (1 step per reel)
• 1 carousel (“3 steps to choose your niche”)
• 1 email (“How I’d choose your niche if we had coffee”)
• 1 LinkedIn post (“Why you’re overthinking your niche”)

Now you don’t have to stress about finding “new ideas” each day. You’re maximising the good ones.

(3.2.4) Highlight The Best Content In Your Bio And Featured Spots

Most people hide their best work. You want it visible.

Example:

(i) Instagram:

• Pin 3 posts: “Start here,” “How to get your first 3 clients,” “My story.”
• Link in bio to a page with: “Start here,” a free guide, and a call link.

(ii) LinkedIn:

• In the feature section: your best post, a lead magnet, and a case study.

So when someone discovers you, they see your “highlight reel,” not random posts.

(3.2.5) Answer Real Questions In Public

Use comments, Facebook groups, Telegram, or communities as content sources.

Example:

Someone asks: “Do I need a website to start coaching?”

You:

• Reply briefly in the comment.
• Then turn your answer into:
  • A LinkedIn post: “Do you really need a website to get coaching clients?”
  • A Reel with a hook: “Hard truth: Not having clients isn’t a website problem.”

You promote your content by being useful where questions are already asked.

(3.2.6) Use “Story Loops” To Connect Your Content

Don’t treat posts as stand-alone. Make them lead into one another.

Example:

You post: “3 mistakes on sales calls.”

At the end:

• “Tomorrow I’ll share the exact script I use to start calls without sounding salesy.”

The next day, you post the script and say:

• “If you missed yesterday’s post on mistakes, check that out first.”

Now your content promotes your other content.

(3.2.7) Share Wins And Content Together

When you discuss a client win, link it to a piece of content that helped them.

Example:

“Client A closed her first 70k package last week. The interesting part? She did it by using the 3-question frame I shared in this post: [link].”

You’re not just boasting; you’re showing that your content works.

People think: “If I follow this content seriously, it might work for me too.”

(3.2.8) Simple Daily Marketing Habit (15–20 Minutes)

Do this every day:

• Post (or repurpose) one piece of content.
• Comment meaningfully on 3 to 5 posts where your audience is active.
• DM 3 people with a helpful piece of content you already created.
• Add 1 line at the end of your stories or posts with a clear next step: “Reply ‘guide’ if you want X” or “Link in bio.”

If you stick to this for 90 days, your content will start working for you instead of just sitting on your profile.

Step 4: Get Leads For Your Courses / Programs / Services

A “lead” is simply a person who has shown some interest in what you sell and might become a client.

They’re not a client yet, but they’re no longer just a random stranger either.

Here are some simple examples:

• Someone downloads your free “Niche Clarity Guide” and enters their email. They’re a lead.
• Someone replies to your story saying, “This really helped. I’ve been struggling with this for months.” They’re still a lead, even if they haven’t asked for your prices yet.
• Someone fills out your “Book a free discovery call” form. That’s a hot lead because they’ve taken a clear step toward working with you.

In short:

Stranger = doesn’t know you.

Lead = knows you, has shown interest.

Client = has paid you.

Here’s how you can get people to show interest in your offerings:

(4.1) The 3-Line Method To Get Leads, Even As Beginners

There are various methods for generating leads, but I will share a 3-line method that has worked like magic for all my students!

The method is so powerful that one of my students got 5 leads within 30 minutes!

This will work for you even if you’re a beginner.

The 3-line lead generation method works as follows:

Step 1: Copy-Paste The Messages

Copy-paste any of the following templates on Facebook & Instagram stories and WhatsApp status.

Template 1:

I’m looking for [number] [target audience] who want to [solve a specific problem or achieve a specific goal] in the next [time frame].

DM “[keyword]” to get started.

Template 2:

Who wants to [achieve goal] in just [x] days?

I’m starting a small challenge for [dream client].

DM “[keyword]” if you want to be part of it.

Template 3:

I’m giving away a [free checklist, guide, small training] that will help [dream client] achieve [result] faster.

Want it? DM “[keyword]” and I’ll send it to you today.

Step 2: Create A WhatsApp Group/Community To Nurture Leads

Once people start DMing you, invite them to your private WhatsApp group/community.

When they join the group/community, share the resource with them.

Step 5: Get Sales & Clients For Your Coaching Business

“You will NEVER make money if you cannot get clients.” – Shubhamjeet Kumar, circa 2026

Your coaching business becomes a real business only when you start getting paying clients.

The best news is that you don’t need a million followers on Instagram, a complex funnel, or a sexy website.

You just need to follow a proven system.

Almost every beginner struggles to get clients because they don’t follow a selling system.

You might feel selling is just talking about your program, and they’ll buy.

Right?

WRONG!

Selling is a service. Selling is a SYSTEM!

I will 2 sales frameworks that have helped (and are still helping) the top coaches of India to get students/clients constantly.

(5.1) The ₹464.8 Crore Webinar Selling System

The top 100 students of Siddharth Rajsekar have made ₹464.8 crores in revenue using a proven, webinar-selling system.

This system is so simple that you can understand it today itself and start using it!

Think of this webinar as a well-structured movie.

You start by getting the audience warmed up, then present the problem, followed by the solution, and finally, the offer. Each part has its role.

The webinar selling system has 12 steps, as follows:

Step 1: Introduction

(1) Acknowledge & Know Them

Start by thanking everyone and asking simple questions like:

• “Which city are you from?”
• “What do you do?”

This does three things:

• It breaks the ice.
• It helps people feel recognised and valued, not like just numbers.
• It makes them comfortable with typing and responding in the chat.

(2) Webinar Title

Restate the title in simple terms.

Remind them, “You’re in the right place; this is about the results you want.”

(3) Values (Value 1, 2, 3)

Share 2 to 3 ground rules, such as:

• “Respect everyone.”
• “Be honest with yourself.”
• “Stay till the end if you’re serious.”

This helps set the tone and attracts committed participants while gently steering away those looking for freebies.

(4) Context-Setting

Let them know:

• The webinar duration
• To take notes
• That Q&A will be at the end
• There won’t be a replay

This sets expectations and minimises distractions.

When people know there isn’t a replay, they pay more attention.

When they know Q&A is at the end, they don’t interrupt with questions during the presentation.

(5) Industry Stats

Share some real statistics or facts about coaching or your niche without the hype.

The purpose is to:

• Appeal to their logic
• Show that this industry or method works for others
• Illustrate that this is a serious opportunity, not just a random side hustle

Step 2: Introduce Yourself

(1) Tell About Yourself

Briefly explain who you are, your background, and what you’re doing now.

The goal isn’t to brag; it’s to show that you’re a real person, not just some random scammer.

(2) Results

Highlight specific outcomes you or your clients have achieved.

This builds credibility: “This system has been tested. It’s more than just theory.”

(3) Mission Story – Your “Why”

Share your reason for doing this. Maybe you were once stuck, broke, burned out, or confused.

This creates an emotional connection.

People like to buy from someone whose story they can relate to, not just from someone who seems “successful.”

Step 3: 3 Case Studies

Choose 3 real people or scenarios and explain:

• Where they started
• What actions they took
• What changed for them

Why this matters:

• Social proof helps to ease doubts
• It shows that your method works for different people
• It allows attendees to see themselves in someone’s story: “That sounds like my situation.”

Step 4: Top 6 Problems

Describe the six main challenges your audience currently faces.

You’re “holding up a mirror” by articulating their thoughts, behaviours, and struggles better than they can express themselves.

Why:

• When people feel truly understood, they trust you more
• They become more aware of their pain, which increases their desire to address it
• It moves them past denial: “This isn’t just bad luck; it’s a real issue.”

Step 5: Principles

Now, share the core principles or truths that helped you overcome those six problems.

You’re not yet teaching every detail; you’re focusing on the main ideas:

• “Why focusing on one niche changes everything.”
• “Why do you need to build proof before scaling?”

Why:

• Principles foster belief
• They show that there is a logical way out of the situation
• People start to think, “If I follow these principles, my circumstances can improve.”

Step 6: 3 Secrets

Each “secret” represents a key part of your method.

For each secret, explain:

• What it is – describe it simply
• How it helps – show the practical benefits
• Why it’s important – connect it to their goals and challenges
• Stats/Case Study – provide proof or a story to support it

Why is this section lengthy?

• This is the “core” of the webinar
• You’re offering real value, not just filler
• You’re presenting in a way that naturally leads them to your paid program, giving a taste of the value they can expect

Step 7: 3 Resistances

Quickly address the three main objections:

Resistance 1: Vehicle (logical doubts)

They may wonder if the system works: “Does coaching, webinars, or this model really work?”

You clarify why the vehicle (approach) is effective.

Resistance 2: Internal fears (emotional)

Consider fears like:

• “What if I’m not good enough?”
• “What if I fail?”
• “What if I get rejected?”

You normalise these fears and show they are common and solvable.

Resistance 3: External fears (logical + emotional)

These might include:

• “My English isn’t perfect.”
• “I have a job and no time.”
• “There’s too much competition.”

You offer practical solutions to these concerns.

Why?

If you don’t address these excuses, they will quietly hold people back from acting.

Acknowledging them reduces their impact.

Step 8: Quiz

Ask simple yes or no questions, like:

• “Are you clear on your niche?”
• “Do you have a system for getting leads?”
• “Do you have a fixed offer?”

Why:

• It encourages self-assessment
• They realise how far they are from their goals
• It shifts their mindset from “nice webinar” to “I really need help.”

Step 9: Sales Bridge

(1) Explain the quiz score

Share ranges, such as:

• Less than 30: You need help
• 30 – 60: You need more guidance
• 60 – 90: You can scale
• More than 90: You’re already strong; keep going

This clever approach lets their own answers reveal whether they need your system.

You’re simply interpreting their score without pushing.

(2) 2 questions

Ask straightforward questions like:

• “Do you want help closing these gaps faster?”
• “Do you want a step-by-step system?”

(3) Path / Their Journey

Then outline the path and key elements they’ll need.

Finally, invite them on this journey.

This “bridge” smoothly transitions them from learning to buying mode without feeling manipulative.

Step 10: Sales Pitch

(1) Ask For Permission

You might say: “Is it okay if I show you how I can help you implement this?”

This approach shows respect and lowers resistance.

(2) Do NOT be nervous

If you appear nervous, they may feel uneasy.

You need to trust your offer so they can too.

(3) Commitment Question

“On a scale of 1 to 10, how committed are you?”

Then: “If you’re below 7, this isn’t for you.”

This helps screen for serious participants, making the program more appealing and building trust.

(4) Offer

Clearly present:

• What they will receive
• The duration of your service or assistance
• The price
• Any bonuses
• The guarantee or refund policy (if applicable).

The focus here is on clarity and confidence, not pressure.

Step 11: Countdown, Welcome, Q&A

Introduce a limited-time offer (countdown) to create a sense of urgency.

During this time:

• Welcome new customers by name (if possible)
• Answer questions about the program and next steps

Why:

• Social proof: seeing others join encourages hesitant participants
• Q&A clears any remaining doubts
• The countdown prevents people from overthinking and forgetting

Step 12: Closing

(1) Thank Them

Sincerely thank both buyers and non-buyers for their time and attention.

This respect is important!

(2) Invite Them to Stay in Touch

Share your WhatsApp group, podcast, Facebook group, Telegram, YouTube, Instagram, and so on.

Your aim is to keep non-buyers engaged so they may become buyers later.

(3) Close the Loop

Finish with a clear and friendly closing message. Avoid an awkward exit.

You want people to leave thinking:

• “That was valuable.”
• “This person is genuine.”
• “If I decide to invest in help, this could be the person I go to.”

In summary:

• The first half builds trust and belief
• The middle section provides real value and clarity
• The last part eliminates fear and confusion, offering a clear next step

This structure makes webinar selling effective. This is the exact flow used by the top 100 students of Siddharth Rajsekar, and they made ₹464.8 crore in total revenue.

(5.2) The 1-on-1 Selling Framework That Has An 83% Conversion Rate For Me

Think of this 1-on-1 call framework like a surgical procedure.

Your goal is not to talk excessively. Instead, focus on identifying the real issue, making one adjustment, and securing a clear commitment.

Every part of this process is designed to facilitate that.

Step 1: High-Energy Welcome

Begin with warm and confident energy.

It’s not about fake enthusiasm; it’s about being present and genuinely interested.

Why it matters:

• People often feel nervous on calls. Your energy sets the mood.
• If you sound low, unsure, or distracted, they may hesitate to open up
• A confident welcome helps them feel, “Okay, this person knows what they’re doing.”

Example: “Hey [Name], it’s great to finally meet you! How’s your day going so far?”

(1) Know Them

Ask basic questions:

• Where are you from?
• What do you do (work, study, or coach)?
• Maybe ask briefly about family (optional, if it feels natural).

Why it matters:

• It helps genuinely build rapport.
• It provides context for their goals and limitations (job, time, money).
• It allows you to tailor your examples later: corporate employee, student, homemaker, or coach.

Keep this part light and friendly. You’re easing them in before diving deeper.

(2) Ask What They Need Help With

Pose this question:

• “How can I help you today?”
• “What can I assist you with today?”

Why it matters:

• It empowers them to lead the conversation.
• It reveals what they perceive as the main issue.
• It gives you their “surface-level problem” in their own words, which you can explore further.

Example: “I’m struggling to get clients” or “I want to quit my job but don’t know how.”

(3) Context (Frame the call)

Clearly set the frame:

• “I will help you address your problem.”
• “The call will last around [x] minutes.”
• “I will ask you many questions.”
• “I may interrupt you for clarity. Is that okay?”
• “If I provide a solution, when will you implement it?”

Why each piece matters:

• Time: They understand that this is a focused discussion, not just a casual chat.
• Questions + interruptions: Prepares them for a coaching-style conversation rather than a monologue.
• Implementation question: Helps filter their seriousness. If they say, “Someday,” they may not be committed. If they say, “Immediately,” they’re a serious prospect.

This frame shifts them from “free advice” mode to “this is a valuable, structured session.”

(4) Understand the WHO & WHY

This is the core of the framework. Slow down and primarily listen.

“They will coach you, not you will coach them.”

The goal is to let them express themselves while you observe. Avoid jumping to quick fixes.

You should talk about 5-10% of the time. They will talk 90-95%.

Why:

• People make purchases when they feel understood.
• Rushing to “solutions” often means addressing the wrong issue.
• By listening deeply, you grasp their language, fears, and desires, which helps in coaching and marketing.

(5) Tighten one screw (one solution only)

Do not offer multiple suggestions. Find the one key change that will help them progress.

Why:

• Too many options lead to overwhelm and inaction.
• A single clear solution increases implementation chances and success stories.
• High-ticket buyers seek clarity, not a lengthy to-do list.

Step 2: WHAT?

Start at the surface: “What problem do you have?”

This gives you a summary of their situation.

Step 3: WHY? – Deep Dive (5 Levels)

Dig deeper into why this goal is important.

Continue asking “why” in different ways until you uncover an emotional core:

1. Why did you choose that goal?
2. Why do you want more money?
3. Why is that significant for you?
4. What will happen if you don’t achieve it?
5. How will you feel if nothing changes?

For example, it might progress from:

“More money” → “bigger house” → “kids need space” → “they’re growing up” → “I never had my own room” → “I want to provide them with a life I didn’t have.”

Why this is crucial:

• People seek coaching for emotional reasons (identity, safety, love, respect), not just logical goals.
• When you state, “So you want to earn more to give your kids the life you didn’t have,” they feel acknowledged.
• They aren’t just buying a program; they’re investing in a better version of themselves.

Step 4: HOW? – How Have You Been Working On It So Far?

You could ask:

• “What have you tried?”
• * “What are you doing now?”

Why:

• To avoid repeating strategies they’ve already attempted.
• To determine if their issue stems from inaction, improper strategy, inconsistency, or confusion.
• It helps prevent unfair blame.

Step 5: WHO? – Who Else Have You Worked With?

You could ask: “Have you worked with any other coach or mentor?”

Why:

• To understand the influences they’ve already encountered.
• To identify if your method might conflict with others.
• To spot any trust issues from previous negative experiences (which are quite common).

If they are currently working with another coach on the same topic, proceed with caution.

Offering contradictory guidance can lead to chaos and poor results, which can harm your reputation.

Step 6: WHY NOT? – Why Do You Think It’s Not Working?

You ask:

• “Why do you think it’s not working for you?”
• “What do you think is wrong?”

This uncovers:

• Their beliefs about the method: “Webinars don’t work.”
• Their beliefs about themselves: “I’m not good on camera.”
• Their excuses and narratives.

You aren’t disputing yet; you’re gathering raw data.

Step 7: WHEN? – When Would You Like To Get Started (Assuming You Love The Solution)?

This is a gentle prompt about the future.

• If they say “Next year,” they lack urgency.
• If they respond with “Now” or “Next week,” they’re much more inclined to buy.

This helps in assessing how intensely to attempt a close.

Step 8: IF I… WOULD YOU? (Micro Commitments)

This is an effective technique for gauging commitment:

• “If I provided you with a 2-minute script and asked you to record it, would you send it to me?”
• “If I invited you to meet three times a week at 6:15 AM for 15 minutes, would you do it?”

Why this matters:

• It turns “I’m serious” talk into actionable behaviour.
• If they avoid small commitments, they might resist bigger ones too.
• It mentally prepares them for the demands of your program (especially high-ticket).

You’re encouraging them to say “yes” to small actions.

(5.3) Important 1-on-1 Selling Principles

Principle 1: Give MINIMUM Input

Avoid overwhelming them with information.

Provide the least necessary instruction for maximum impact.

Why:

• Less overwhelm leads to more action.
• Your value lies in clarity, not volume.

Principle 2: Best coaches STUDY Prospects

Act like a detective.

Your primary role is to understand their patterns, blocks, and beliefs, not just to dispense advice.

Principle 3: One SOLUTION

As mentioned earlier: tighten one screw, don’t attempt to overhaul everything during a free (or first) call.

Principle 4: Least Effort, Highest Output

Design a system where:

• You ask insightful questions.
• You identify leverage points.
• You help prospects progress with minimal time and emotional drain on yourself.

(5.4) Conversational Bridges For 1-on-1 Selling

These are straightforward follow-up prompts to keep the conversation going and dive deeper:

• “What did you mean by that?”
• “Can you provide an example?”
• “So what happened next?”
• “How did you handle that?”

Why they matter:

• People often speak in vague terms (“I’m stuck,” “It’s not working”). These prompts encourage clarity.
• Clarity exposes real issues and fosters an emotional connection.

(5.5) The One Deep-Rooted Belief

Most prospects have surface complaints, but one deep belief can hold them back.

Example:

“I can’t lose weight because dieting, gym, and supplements don’t work.”

You dig deeper and discover:

• When they’re stressed (triggered by their spouse), they binge eat.
• Deeper: They love their spouse, but they often neglect themselves.
• The core belief may be: “I don’t deserve care” or “I come last.”

Why this matters:

• If you don’t address the core belief, they will undermine any strategy you suggest.
• When you gently reflect this insight, they feel truly understood and more receptive to your guidance.
• Only tackle ONE major resistance per call; otherwise, it could become too overwhelming.

By following the 1-on-1 selling framework blindly, the “sale” feels like the next natural step, not a pushy close.

That’s why my 1-on-1 call conversion rate is 83%.

Follow this framework to the tee, and by the time you pitch your offer, they already feel, “This person understands me and can really help.”

Do You Need Certifications To Start A Coaching Business?

You DO NOT need a certification to start a coaching business because your target audience cares about their results, not your credentials.

But, you DO NEED skills and a proven system that helps them.

I’ve seen (and worked with) coaches with a handful of certifications who still cannot:

• Find their niche
• Market themselves
• Deliver results

You often don’t need a certification to start if you:

• Already built a freelance business and now help others do the same.
• Mastered interviews and promotions, and want to do career coaching.
• Lost 20 kg, and you can help busy professionals do the same.
• Don’t deal with trauma, mental illness, therapy, medical conditions, or highly regulated topics.

If you take this route, your “certification” becomes:

• Your own results
• Your client results
• Your clarity, honesty, and consistency

When Do You Need Certification?

A certification becomes much more useful when:

• You want to work with corporations or senior executives
• Your niche is sensitive or high-trust, for example, deep life transitions, burnout, grief, or high-stress leadership roles.

The key is to pick a program that actually teaches you to coach and do business, not just gives you a logo.

What Matters More Than Any Certificate?

Whether you get certified or not, clients ultimately care about:

• Can you solve their problem better than they can?
• Do you have a clear, simple process to help them?
• Do you have proof (stories, testimonials, before/after examples)?
• Do they feel safe, understood, and challenged with you?

The bottom line is: No, you don’t have to spend two years collecting certificates before you can coach. Start where you are, stay focused, keep learning, and use certification as a strategic boost, not a permission slip.

Recommended Tools/Systems To Build Your Coaching Business

You don’t need 29 complicated tools to build your coaching business. You just need a handful of easy-to-use tools, so you can focus on coaching instead of solving technical issues.

So to make your life easier, I will share the tools/systems that you REALLY NEED as a beginner coach.

I want you to start with peace of mind, not technical setup stress.

Think of them as your backstage team: one for running webinars and live sessions, one for taking notes, one for messages/notifications/nurturing, and one for content.

As you read, you’ll discover how each system can reduce friction, save you time, and stop money from quietly leaking out of your business.

Tools you’ll need as you grow:

What Can You Sell To Get Clients For Your Coaching Business?

My mentor always recommends that I have a 5C system or stack within my community or coaching program.

The 5Cs are:

(1) Courses

Your courses must help people achieve their desired transformation.

• You’re a fitness coach, help them achieve fitness goals.
• You’re a business coach, help them achieve business goals.
• You’re an art coach, help them become great artists.

When you don’t have recorded content in the form of courses, you have to repeat the same things over and over for each client!

Now, imagine having to tell “What’s a niche?” to 10 people every day!

It will drain you!

With recorded courses, you:

• Put all the foundational concepts into clean modules
• Organise information into a sequence
• Can let clients watch videos on specific topics multiple times
• Can save time and plan for group sessions for a custom strategy, mindset, and implementation

As a result, your clients can learn whenever they want instead of having to wait for the live sessions/calls.

(2) Challenge

Adding a live challenge in my coaching business was indeed a game-changer.

As per a study, the online course completion rate is just 5%. And my community was no different.

I wanted my students to finish my courses as I was sure they’d get the transformation they needed. Despite creating super impactful courses, not many went through them.

The reason?

PubMed Central says, “Learners without peer interaction or check-ins drop off fastest.”

💥 BOOM! 💥

If there’s no deadline, you might never even start it.

So I started a 3-day challenge for my students, and almost all of them not only attended the entire challenge, but also took action and got results.

• One of my students got 5 leads in ~30 mins
• All of them designed their appointment pages
• All of them implemented the lead generation strategy and got leads without running ads
• All of them got crystal-clear clarity on their niche and target audiences
• 75% of them learnt my 1-on-1 selling framework through which I have an 83% conversion rate

Instead of waiting for months for them to take action, I started a LIVE challenge, invited them, and made them do the required work.

Within a group, people take action and get results.

They’re addictive because people see fast progress, which builds belief in the full program.

So this is a must for you!

(3) Coaching

Coaching is what adds the human touch to your courses.

You don’t only sell courses, you hold your students’ hands and are with them every step of the way.

So host weekly live sessions, Q&A sessions, hot seats, and audits.

This is crucial because courses teach the “what”, but coaching teaches “how for you”.

The magic of live group coaching is that everyone witnesses real-time fixes, sparking “aha” moments.

1 hot seat or audit can help 50 other students.

Your live presence on the screen transfers energy and inspires the attendees to act.

It makes your coaching 5-7x more powerful than just the “course price”.

Coaching leads from knowledge to action to results and turns “I know what to do” into “I did it.”

(4) Community

The biggest thing lacking due to social media and Artificial Intelligence is the human-to-human connection.

People want to connect and work with people.

Community fills the gap of learning alone. Within a community, your students can connect with each other, share wins, ask and answer questions, and hold each other accountable.

Within my community, I have an accountability partner system where 2 students work together for a month or a quarter, help each other, and get results.

Members post progress screenshots, celebrate small wins, troubleshoot together, etc., creating momentum you can’t replicate alone.

Seeing others succeed builds belief within each member, and they feel, “If that bugger did it, I can too!”

Then, community members nudge each other instead of you policing everyone.

Data shows retention jumps 3x with strong communities versus courses alone. It’s the “tribe” element that makes this aspect compelling.

(5) Certification

Humans crave status.

Having a certification in your community turns “student” into “expert.”

It introduces gamification, where each student knows where they stand in the leaderboard.

Certification includes a formal credential or award after completing milestones. For instance:

• A certificate awarded after completing the 3-day challenge
• A trophy awarded on stage for making ₹5 lakhs in revenue
• A trophy and an interview on stage after making ₹25 lakhs in revenue
• And so on…

Tangible reward pushes through resistance. When students see others getting awards, they visualise them receiving the award on stage, too.

This leads to them taking action and achieving more results.

Which means you get more success stories.

Win-win!

Success Stories: Coaches Who Got REAL Results

All the success stories below are of Siddharth Rajsekar’s students.

Frequently Asked Questions About The Coaching Business

Conclusion

So that’s about it! Now, you have the full blueprint on how to start a coaching business.

I shared everything I have learned, followed, and implemented, from niche clarity to creating valuable content to webinar sales and 1-on-1 closing.

These are the exact steps followed by all crorepati students of Siddharth Rajsekar and his top 100 students, collectively made ₹464.8 crore in revenue.

You can start with the skills you currently possess and grow them into a profitable coaching business, even if you don’t have time or tech skills.

But the reality is that learning alone is not enough. You have to implement what you learnt, experiment, and you’ll get results.

You can watch thousands of videos on building 6 pack abs, but until you work out, you will NEVER get them.

That’s why I created my premium program, the Digital Revenue System (DRS).

Before becoming a coach, I was stuck in a job with toxic managers who loved poking their noses into my personal life.

After failing to make a single penny for 9 months, I cracked the system and was inducted into the ILH Hall of Fame for my achievements.

People asked me how I did it, and the Digital Revenue System was born.

What you’ll get in DRS:

• A 3-day live challenge to discover who will buy from you, what to sell to them, and how to sell without getting nervous, without a complicated tech setup
• A system to create 20 years’ worth of content ideas in 2 hours 41 mins
• Ready-to-use social media and professional PPT templates
• The simplest ways to promote your coaching business without running ads
• A lead generation system to get 300 leads in 30 days without ads
• A minute-by-minute breakdown of the webinar selling framework used by the top 100 students of Siddhary Rajsekar, who made ₹464.8 crores in revenue
• Simple worksheets to track every paisa you earn, and reduce that constant “what if I run out of money?” anxiety
• Weekly live sessions to get all your queries answered and doubts resolved
• Access to a private social network where you can interact with beginners to industry leaders

If you found this post helpful, just imagine the simplified structure and support inside the Digital Revenue System.